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The Digital Music Distribution Revolution
The Digital Music Distribution Revolution
Impact of the internet on the music industry
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Recommended: The Digital Music Distribution Revolution
Introduction
Sony Music Entertainment has a challenge in the field of digitally distributed music. Sony wants to be the frontrunner in innovative music products, but is behind Apple. Sony is losing its market to other industries that produce more advanced and user-friendly devices. With the emergence of digital downloads, iTunes has become king for those who listen to music digitally. With the projected growth of digitally distributed music, Sony needs to develop strategies to combat its competitors by offering more novel and breakthrough products. Today’s generation would rather download music online then buy CD’s and this trend is sure to continue. This information was found by our online research of Sony Corp and by our qualitative interviews.
Secondary Research
After obtaining ample research through reading scholarly journals, online articles, and annual reports, we found that Sony Music Entertainment’s problem is their lack of focus in the area of digitally distributed music. Sony’s goal in the financial report is to be the “leading global provider of networked consumer electronics, entertainment, and services” (Sony Corporation, 2009). In the same report, it states that one of Sony’s key objectives is to “transform its business to include significant and growing digital sales” (Sony Corporation, 2009) proving the importance in concentrating on the digital field. With Sony stating that they want to be an innovator in global technology, they need to move forward and progress in the digital area to be successful in the future.
The leading competitor in the digital field is Apple’s iTunes database to organize and play music. We found that “iTunes-purchased son...
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...on, March 7th, 2010). This question relates to our problem and allows us to find out what people think of the future for music.
Conclusion
After conducting primary and secondary research, our group realizes how crucial it is for Sony Music Entertainment to compete in the digital industry. We discovered that Sony’s problem is advancing in research and development due to their lagging behind Apple. The interview responses were as I predicted which was that Apple’s IPOD and iTunes would be primarily targets in which people play and classify their music. Apple creates superior products before Sony releases their materials and this illustrates why they are being successful in the digital world. The interview responses confirmed our original hypothesis that Sony is behind the competition in the digital field.
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We have all watched over the last year and a half as the controversy over the digital music provider Napster has clogged our television screens and lined our floors in the forms of newspaper articles. We are also well aware of the implications and revenue losses that the service either directly or indirectly causes. What I am going to investigate more in-depth in this article is, more specifically, the effect that Napster has on the operations of record stores worldwide. I am going to try to describe the most profound effects that Napster has on this industry.
Before the 1990’s, if people want to listen to music, they just visit a music store and pick up a CD and then put it into a stereo equipment. However, the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But, there is still a problem: searching MP3 files on the internet is maddening and people seldom can find the music they want. Therefore, the birth of Napster solved this problem, creating a virtual music community in which music fans could use the Web as a “swap meet” for music files. More importantly, Napster is easy to use and it’s free, which expands the range of audience in age. Bandwidth also contributed to Napster’s success. The greater the bandwidth, the faster the file can be transferred. So, Napster really changed the way people listen to music, discover music and interact with music.
McArdle argues that although music file-sharing is easily assessable and available in the millennium generation, free music file-sharing is causing damage to individuals involved in the music industry and in the entertainment industry. McArdle starts off the article by mentioning that record labels suffer the most financially in the year 2009. She also mentions that for the last decade, record labels business are experiencing decreases in revenues. McArdle criticizes the millennium generation for violating property rights of recording labels and the music industry. Moreover, McArdle points out that many young people in this millennium generation are the ones who are downloading music for free. She discusses how hard it was for people to look for music and to copy music in the past history compared to the present. She also points out that young people in the millennium generation do not see downloading music for free as a huge problem. She concludes her article by stating that perhaps music piracy is not such a negative trend. Although it affects individua...
This one-two punch has left the industry experimenting with different ideas trying to find their next revenue stream. No one is sure where the music industry will be in the next five years, but things are already changing. Musicians have more and more avenues to reach fan bases, and huge record companies no longer dominate the scene. This is good for musicians and even better for fans...
Pfanner, Eric. "Music Industry Sales Rise, and Digital Revenue Gets the Credit." Business Day Technology. The Nre York Times, 26 Feb 2013. Web. 21 Mar 2014.
Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
Music has been a part of human culture since the beginning of time, and it continues to transcend language barriers, belief systems, and remains completely open to interpretation. Music has changed drastically in the last 20 years. The main barrier breaker is credited to the Internet, which has opened an entire new world for music. Music will continue to evolve over time as the industry finds new ways to use the Internet. Major labels have found that adapting to the new ways of the industry has provided continual change for them. Musicians and labels have to continue to be open to accept the changes as time goes on to benefit the consumers as well as themselves.
...en the biggest hurdles the music industry has overcome. Thanks to iTunes and Google Music record labels and artist can reach almost anyone in the world with their music and know that their work won’t be infringed upon. In the next five years copyrights will still have the respect it has today. As technology moves along copyrights will be right behind it revising the rules and regulations to make sure that an artist intellectual property is safe and that the artist or label can receive compensatory damages for copyright infringement.
Introduction: In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry, coupled with new computer technology, have made it much easier for people without a lot of money to compose, produce, and distribute their creations. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry.
Two new managers have been appointed at Sony in the last 15 years due to a number of developing problems, including the innovation ‘cogs’ within Sony slowing down, being forced into an aggressive pricing strategy, increased competition, losing the battle of VHS and Betamax, profit and sales remaining flat and the ongoing poor performance of Sony films (Mintzberg et al, 2003). Both managers initiated major strategic changes with varying degrees of success; firstly Nobuyuki Idei was appointed and initiated a major shift from analogue to digital technology, as there was a belief that Sony was falling behind the market in this respect. Idei also targeted the top position in the audio and visual industry, a universal standard in home computer devices and a new distribution infrastructure. He believed his job was the ‘regeneration of the entrepreneurial spirit’ (Mintzberg et al, 2003), believing it had been lost.
There are six key new market disruptions concerning the digital distribution of music: the creation of a new and broad customer base, the possibility of an annuity versus a per-unit revenue model, the gatekeeper advantage for a record company having proprietary access to a new digital distribution infrastructure, understanding of a technology that could be applied to other digital content, need for balance between physical and digital distribution strategies, the strategy the incumbent should adopt with respect to the evolving war over digital distribution standards. Was there a disruption or an evolution?
Sony Music should have been better engaged to allow this division’s management to properly voice their concerns over the piracy of their content. If there had been a taskforce, as mentioned above, developers for the two music devices could have worked with Sony Music to adjust their products to meet the piracy concerns. Maybe then either team could have produced a product that not only did not have sizeable technical drawbacks, but was innovative enough to capture the attention of the marketplace.
...P, 2005, p 23) Around 2005 cell phones and PDAs were referred to as Swiss army knives of gadgets due to the fact they had many functions in one device. All the big phone companies at the time were premiering phones with more mp3 storage than mp3 player, essentially foreshadowing the future. (Dempsey, P, 2005, pg. 23)An average smart phone in the year 2014 can hold around 8-16 gigabytes of data, and if storage is allotted correctly, the phone can hold thousands of mp3s. Any mp3 player trying to have a foothold in the consumer market cannot compete with a device that is an essential part of an average person’s daily life, and a music player. “Smartphones with increasingly high-quality audio and video capabilities have become popular and therefore hamper demand for products in the Audio and Video Equipment Manufacturing industry.” (Krabeepetcharat, T. 2013. p. 8)
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...