Holding only 7% of the market shares by revenue in 2012 for car rentals, Olympic is looking up to some big name competition in the market. (See Exhibit 1) The leading car rental company, Enterprise, has a 50% market share in the billion-dollar industry. The case goes through the competition between Olympic and Enterprise and their loyalty problem battle.
The single most important problem faced by Olympic rent a car is that other competitors, like Enterprise, are aggressively trying to become the leading car rental service by implementing a stronger rewards program. The primary cause of this problem is that Enterprise made a dollar based loyalty program, the fear is that Enterprise will capture more of a business traveler market and take away customers from Olympic. To address this problem the company should match Enterprises loyalty program incentives to target business customers, this will help Olympic stay relevant in the rental market and capture business customers.
Situation Overview
The most important problem facing Olympic Rent- a- car is how do they form a competitive strategy...
Most customers can speak English internationally but most do not have the confidence to speak freely in English and would prefer to speak their own language. This can be eliminated by providing an optional Kiosk at all international airport so a customer may go over the rental contract in their own language and leisure. By going with this option, which ever car the customer chooses the Enterprise employee can provide the best customer service by retrieving the vehicle as fast as possible, making sure the vehicle is clean, and keeping a smile making the customer feel
CarMax practices several services including extended service plans, wholesale auction, service and repair, and auto finance. CarMax also attracts the customers through wide-range of selections, low price, and high quality. These activities result the high customer satisfaction which is the most important aspect for its growth. According the case, Austin Ligon, who was the CEO of CarMax until the year of 2006, said that the information system of CarMax is the one of their biggest competitive advantages. The information system provides the inventory demands and helps to keep track on the customer needs and wants through the customers’ online searches. This allows the company to understand the customers’ demands. Even though CarMax has potential to continue its growth, there is a weakness which could be an obstacle for growing. CarMax offers no haggling prices so depends on the customers’ behavior about negotiating, the customers who wants to negotiate will return to other
In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.
Billions of dollars and hours are spent, every four years, preparing for the Olympics. In the mid 1990’s, the schedule was modified to have alternating summer and winter games on a biyearly cycle. Countries fight for the honor of hosting these worldwide games. At first glance, it may seem exciting and glamorous to be chosen to host the games. The Olympics can offer the opportunity for the world to see the host city and surrounding area at its best, potentially generating future tourism and fame. A short term economic boom may result due to the creation of jobs, added tourist revenue, and other growth. Hosting the Olympics generates excitement and enthusiasm in cities and countries that may need a boost. However, when one takes a look further
Hertz operates its car rental business through various brands in 145 different countries. Hertz was named, for the thirteenth time, by Travel + Leisure readers as the Best Car Rental Agency (Hertz Annual Report, 2013). Hertz is one of the top companies in the car rental industry by obtaining 18.6% of the market share (IBISWorld, 2014). In addition to the leading position that Hertz has built within its industry, the focus was to add more value offerings while recreating the experience in car rentals across the globe. Hertz employs both growth and competitive strategies to sustain competitiveness.
Powell, Jordan. “From Team Sports to Moto: Matt Piva’s Journey Into the Industry.” 26 December, 2012. Transworld Motocross. Transworld Motocross, 2013. Web. 6 December 2013.
Despite we are at the end of May, the memory of the latest Winter Olympics held in Sochi is still fresh and vivid. Olympics is always focus of the whole world. No matter how many times the country has been the host, the entire nation will still be anxious to win the bidding and land the Games. Obviously, Olympics is like a huge parade getting the whole world involved to enjoy those high competitive sports games; meanwhile, it also has a huge and profound influence on the country’s economics for a long time. Olympics have usually been a chance for wealthy countries to show off their prestige and power, landing the grandest Games yet for weeks. Nevertheless, holding Olympics is a huge investment with no guarantee for the expected return. Is it always beneficial for the county to hold such an event with a price tag of billions of dollar? Recently, Vietnam has recently withdrawn from hosting 2019 Asian Games; as the prime minister said that the estimated revenues from hosting Asiad wouldn't begin to cover the costs of organizing the event and building the necessary infrastructure, especially in the duration of the global economic downturn. This announcement recalled the memory of “The Big O”, which is the nickname of the main venue for the 1976 Montreal Olympics as a reference to the doughnut-shape of the stadium's roof, as well as to the astronomical cost of the stadium and the 1976 Olympics as a whole, The Big Owe. Although 1976 Olympics is certainly considered as a disaster to the Quebec economy, Canada later held other two winter Olympics in Calgary and Vancouver which both turned out to give the economy a huge boost even if in the duration of recession. “It has been implied by all Olympic historians that there has been tremendous...
With over two hundred countries participating, the Olympic Games is easily considered as one of the largest multisport event known to history. The Olympics are held at a different country, and even more rarely at the same city. For a country to be chosen to host the Olympics, the country’s National Olympic Committee (the country’s representatives for the Olympics) nominates a city (from the country they represent) that they think has potential in hosting the Olympics nine years prior to when they wish to host the Olympics. It is a two year process that consists of: Application Phase, Candidate Phase and the Election of the Host City. The country that wins the election is given seven years to prepare for the Olympics. (International Olympic Committee, n.d., p. xx-xx) The hosting country expends billions of dollars, usually money they don’t have, preparing for the Olympics. Then the question is raised 'why would a country go through so much trouble and spend an outrageous amount of money to host this event?' Throughout this discussion paper it will address all the pros and cons for a country to host the Olympics. It will also see if a smaller sports event can produce the same benefits the Olympic offers with less cost and risk.
Ninety percent of Canadians are enrolled in at least one loyalty program. Market research has shown that loyalty programs are growing to be very popular in today’s market. A loyalty program is a program offered by a company to customers, who make frequent purchases. Loyalty programs are of benefit to both the consumers and the business. The consumers benefit by receiving coupons, special access to sales and new products whereas the company benefits by gaining an abundance of knowledge about the consumers, through their purchasing habits. Loyalty programs have proven to be very successful for several companies such as Target, Starbucks, and Shoppers Drug Mart. The senior management in sales and marketing believe that initiating a loyalty program
In addition, one weakness that can be concluded from the case study is Euro Disney’s ineffective marketing team when entering the European market. In fact, it is a failure of its marketing team to quickly react to the threatening environmental signals and especially predicting them before entering and positioning itself in the European market.
The system adopted by 7-eleven maximizes the threat for new entrants. That’s means that threat of new entrants of 7-Eleven is low. It is because 7-Eleven has already reached economies of scale through maintaining a strong customer base and brand loyalty. Over the years, 7-Eleven has increases their customer and brand loyalty. The access to latest technology and capital investments in the same ensures that the barrier for entries for new entr...
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.
The Olympics is a mega sport event which is presented once every four years and it has become a golden opportunity for hosts to emerge as a strong country. Hosting the Olympics is a big thing for every country and they receive worldwide attention from the preparation period until the actual event. However, hosting the Olympics comes with heavy stakes and experts tend to argue about the appropriateness for the countries to host it. There may be people who oppose with hosting the Olympics, however, the country rebranding, the economy hike and also the pride and patriotism of citizens just demonstrate the need of hosting the Olympics for the development of the country.
AutoEdge is facing crisis since millions of its automobiles has had to be recalled due to product quality issues. Many things should be considered in order to implement a proactive response to rectify the situation. As the research analysis, I have been tasked will helping to rebuild AutoEdge’s reputation as well as to reduce and control operating costs. When making any decision on implementing change within the organization market analysis must look at the market structure of the organization. Market structure is made up of the relationship that exists between buyers, sellers, competition, product differentiation, and ease of entry into and exit from the market. The article “Review of Market Structure” (n.d.) defines market structure as the “microeconomic characteristics of different markets” and include such elements as competition level, high versus low entry barriers, and scale (Review of Market Structure, n.d.) To make the decision the decision to relocate, AutoEdge must analysis and evaluate of market structure. This report will discuss the four different types of market structures: monopoly, oligopoly, monopolistic competition, and pure competition. Additionally, it will outline the type of market structure AutoEdge fits into, how that market structure impacts the level of competition, elasticity of demand, price, and position in the industry.