Renovo Business Opportunities

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Assessing the Business Opportunity
In order to assess business opportunities of Renovo, factors such as market opportunity, technology, management and overall business plan of the company shall be evaluated and it will be decided whether or not an investor should invest in the company. (Wong et al., 2010).
Market Opportunity
The market opportunity attached to Renovo is considerable scar reducing products. It was evaluated that there was about sixty million applications received related to scar preventions, which is well above the expectations of the company (Yitshaki, 2012). Also, opportunities are available in veterinary applications.
The demand for innovative scar free treatments is currently at surge in the U.S as well as in most nations …show more content…

Secondly, it is also expected that there would be larger amount of tissue damages as a result of trauma in the future which means that there would be a larger number of people looking forward to getting surgeries related to different organs in the body (Lackenby and Meyerhoff, 2012).
However a major concern for Renovo was the existing cheap and less expensive wound management treatments available in the market in the form of gels and creams, pressure garments, steroid injection, irradiation, injections and drugs. And people may not be ready to undergo expensive and specialised treatments. However most of these scar treatments involved longer application or hospital stays. Hence it is expected that any treatment which would facilitate faster results and lesser hospital stays would be welcomed in the market and would likely create higher demand (Zahra, Ireland and Hitt, …show more content…

Investing in experimental technology is highly risky but very cost effective in a long run if successful.
Management
The essence of making a business flourishes lies within the management of that particular business. From the brief it can be seen that the management of Renovo is highly capable and competitive in terms of running the business.
The main source of finance for Renovo are its venture capitalists. However, the entrepreneurs expect the VCs to not only invest their finance. Although the management of the company has proven its expertise and capabilities in overcoming a number of hurdles in its initial years, the importance of technical contribution by the VCs towards the company cannot be denied. The entrepreneurs are capable of forming close relationships with various medical and research institutes was particularly essential. It is evident that the management is having good analytical skills.
On the contrary, the services provided by Renovo involve critical clinical trials in order to operate effectively but its management does not possess enough expertise in the regards of these trails and this would come up as a major issue for the

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