Relationship Strategy Case Study

The important aspects of a relationship strategy: There are many important parts to a relationship strategy. “A relationship strategy is a well-thought-out plan for establishing, building, and maintaining quality relationships” (Manning et al, 2014, p. 35). The relationship strategy is so important in today’s world because our market is full of customers from all cultures, as sellers, we have to work with customers to adapt our service or product, so they fit with our customers’ needs, so we can complete the sale and provide our customers with the most value possible. Maintain High Ethical Standards: Maintaining high ethical standards is a very important aspect when building a relationship strategy, it is important to remain honest with your customers and your business partners because that can build trust and the strength within your relationships with your customers. Also, it is important to avoid unethical practices like bribing and gift giving because, even though these actions may give you the ability to provide quality products, it’s against the law, and if your customers

Based on my research, the first meeting is very important because it often determines whether the customer will, or will not buy. Focusing on the initial communication will allow me to identify my customer’s wants and needs, as well as their communication style, and that will allow me to use style flexing, which is an adaptation of my communication style to accommodate to the needs of my customer (Manning et al, 2014). This will allow me to make sure I provide the most value for my customer, keep my relationships stable and help me make sure my relationship strategy is