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Advertising negative effect on teens
Journal The impact of media on self - esteem in young girls
Advertising negative effect on teens
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Adolescents, The Media, And Body Image Jeremy Brower Cayuga Community College Abstract: In this reflection assignment, I will try to address the construct of body image and adolescents. Two examples each of negative and positive advertisements, one that will promote unhealthy and one that will promote healthy body images. I will also discuss some of the health and psychological problems for the adolescent that are associated with body image issues and advertisements. Key Words: body image, adolescents, negative and positive advertising, health, psychological issues, advertisements. Adolescents, The Media, And Body Image To begin, we need to ask ourselves one question. What is Body Image? Body image is how a person sees oneself and how one thinks other people perceive them, especially in adolescents. Adolescents are quiet concerned …show more content…
Trying to latch onto an athletic body made popular by the media, adolescents can suffer some devastating psychological health effects. For example, adolescents who think they are overweight may not eat, due to “they will do what it takes to get the perfect body.” This may result in eating disorders like anorexia and/or bulimia. Bulimia is an eating disorder characterized by cycles of binge eating and purging as a means of controlling weight gain (Rathus, 2016). Anorexia is a similar condition in that it is an eating disorder characterized by irrational fear of weight gain, distorted body image, and severe weight loss (Rathus, 2016). Also, adolescent boys may endanger themselves by taking dangerous steroids to build up their muscles to become more muscular. The result of false advertising is the reason for the abuse of these drugs and diets in my opinion. Another reason for the psychological effects is the adolescent’s desire to perform and look as well as the celebrities shown in the
These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direct and indirect influence on the developing body image of young girls.... ... middle of paper ...
According to the article “Enhancing Your Body Image” by Rebecca J. Donatelle, the author discusses the importance of body image. Body image is simply how you see yourself in either a positive or negative manner. It is a crucial in human development and shapes who you are as an individual. Body image can be expressed through body language, how you are
Body image is the perception, both thoughts, and feelings concerning an individual’s physical appearance. Research has suggested that exposure to an ideal standard of what it may mean to be beautiful is the norm for the media to expose a woman to. The results of an idea of feminine beauty can be disastrous for women, leading to depression, and an unrealistic body image. According to Posavac & Posavac in the article titled Reducing the Impact of Media Images on Women at Risk for Body Image Disturbance: Three Targeted Interventions...
Body image includes an individual’s perception and judgment of the size, shape, weight, and any other aspect of body which relates to body appearance.
Body image is what you believe about your physical appearance. Images of beautiful men and women are displayed everywhere, from billboards to television advertisements. Fortunately, everyone does not look the same. Looking at models and movie stars often creates a negative self image of oneself in relation to these images. Approximately 46 percent of men of normal weight think about how they look constantly or frequently (Cloud, 46).
“You can’t rely on how you look to sustain you.”(Nyongo, 2014) On March 1st,2014, Lupita Nyongo, Oscar Award Winner for Best Supporting Actress in 12 Years A Slave, gave a moving speech expressing the thoughts of a young girl. An adolescent young girl wrote a letter stating her perception of being colored. She looked for medication in order to obtain lighter skin. Her self-hate consumed her and slowly prevented her from accepting who she is. The girl struggled with her self-esteem. The young girl is encouraged by several women in black society. People such as Oprah, Alek Wek and Lupita herself were the cause of the young girl’s encouragement. She went on a self-discovery of what makes someone beautiful. The girl’s mother states that she can’t eat beauty and that it is not something that could be consumed. (Nyongo, 2014). The letter persuades young girls that compassion is the key to sustain beauty. Nyongo expresses that emotional courage of oneself is accepting and embracing her external beauty.
There are two types of body image. The first type is healthy and positive and healthy body image. The other would then be the opposite, unhealthy and negative body image.
The way a person see’s oneself and imagines what they look like is one’s body image. One can either have a positive or negative connotation regarding their own body appearance. A positive body image means that most of the time one is comfortable and satisfied about the way they appear. In a sense, that means they feel good about the way they see themselves in mirrors or pictures. Having a negative body image is a common struggle for individuals. This means they are unhappy with their physical appearance and constantly want to change something about him or herself. Negative body image leads to serious mental problems such as anorexia or bulimia. Not only do we have a personal view on our body image, but society also has an input. Society
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image. By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders. Media can no longer dictate how our young teenage girls should look.
"Introduction to Body Image: Teen Decisions." Body Image. Ed. Auriana Ojeda. San Diego: Greenhaven Press, 2003. Teen Decisions. Opposing Viewpoints in Context. Web. 20 May 2014.
Body image, according to Webster’s dictionary is a subjective picture of one’s own physical appearance established both by self-observation and by noting the reactions of others. Body image refers to people’s judgment about their own bodies and it is molded as people compare themselves to others. Since people are exposed to numerous media images, these media images become the foundation for some of these comparisons. When people’s judgment tell them that their bodies are subpar, they can suffer from low self-esteem, can become depressed or develop mental or eating disorders.
Body image dissatisfaction is increasingly identified as an essential target for public health action ( Paxton , 2002, P. 2) Body image refers to a person’s unique perception of his or her body. It is how we perceive our selves, how we think we appear to others and how we feel about our looks from “our own internal view”. ( Nio, 2003, P3). This internal view is associated with the person’s feelings thoughts and evaluations. It can either be positive or negative. Negative body image could be associated with low self esteem. This could include low willingness to be involved in activities due to poor body image. Self-esteem is an important psychological need of human beings. It is very essential for a person to have a positive body image in order to face and overcome challenges in life. It helps to boost motivation and mental attitude.
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Teenagers constantly worry about their body image. Magazines, newspapers, and television don’t exactly help to boost their confidence. The portrayal of stick thin woman and body building men forces teens to believe they need to achieve that “perfect” body and look. The biggest issue of these images being broadcasted to teens is the effects that the images have on them. Teenagers who obsess over their body image can experience stress due to trying to impress others, develop an eating disorder, and neglect, and even jeopardize, important aspects of their lives when they focus too much on their body image.