Red Bull Case Study

for sales. Red bull corporates with many distributors like Heineken, and Diageo to have many points of sales covering every region.
Electronic Commerce:
Strategy for the new Economy E-commerce (electronic commerce) is basically selling products with high enhancement in IT. It helps the company have better relationships with suppliers, partners and customers. The nine forms of e- commerce models:

B2B C2B G2B
B2C C2C G2C
B2G C2G G2G B: Business C: Consumer G: Government
Red bull, at the time being, uses only two forms of the e-commerce model. Red bull is an operating company/ business, that currently sells to either other businesses or to end consumers. For the B2B (business to business), Red bull sells its product(s) to many restaurants and cafes in different megacities in Egypt. As for the B2C (business to consumers), Red bull sells to end consumers via retailers and supermarkets.

Those two methods are the most effective for Red bull. They continue to sell their products this way.
Red bull is considered a commodity like products; it is the same product no matter where you buy it. Red bull has implemented a program for most universities in Cairo, called ‘Red bull universities’. This program targets customers in universities; the customers are mostly the same age with similar backgrounds. This program objects a vertical marketplace, as it targets customers of the same