Race And Diversity In Canada Essay

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Diversity is a prominent feature of Canadian society and the mass media – such as broadcasting and print news media. Canadians are not only multicultural and diverse in race, ethnicity, gender, disability, language and age, but are also diverse in terms of viewpoints and perspectives (Dewing 4). In her 2008 chapter, “How Are Immigrants Seen – And What Do They Want to See? Contemporary Research on the Representation of Immigrants in the Canadian English-Language Media,” Minelle Mahtani argues, “Canadian media have the power to create social agendas, construct ideologies, frame social issues, providing the lens through which Canadians view themselves and their fellow citizens” (Mahtani 232). In other words, the mass media shape our identities …show more content…

As a result, the mass media also play a pivotal role in the proper functioning of democracy. In Des Freedman’s 2008 book, The Politics of Media Policy, he asserts that “[i]n a liberal democracy, citizens require free and unfettered access to information and a full range of views if they are to make informed judgements about issues in the public sphere” (Freedman 7). That is, Canadian democracy thrives when citizens have access – through the mass media – to a wide range of diverse viewpoints and information needed to form their own comprehensive conclusions about issues of public concern and unite as a nation to generate possible solutions to these issues (Freedman …show more content…

Freedman argues that the individuals and groups who own and finance the mass media control media content – or the information that is available to the public (Freedman 106). One prominent issue that the Canadian media industries encounter is the excessive concentration of ownership in the mass media. In their 2014 article, “Media Ownership, Public Participation, and Democracy in the Canadian Mediascape,” Leslie Regan Shade and Michael Lithrow state that the concentration of ownership occurs when a tiny number of media corporations “end up (through mergers and acquisitions) owning the majority of media [outlets],” thus limiting the amount of information and content the public has exposure to (Shade & Lithrow 177). Moreover, the excessive concentration of ownership results in less competition in the mass media industries; an increase in the political and economic power of these concentrated media corporations; and a lack of diversity of viewpoints in the media content, as marginalized communities have little to no ownership or control of the mass media (Freedman 106; Shtern and Blake 89). Shade and Lithrow assert that Canada has “one of the most consolidated media systems in the world,” with four mass media corporations – BCE Inc. (Bell), Rogers Communications, Shaw Communications and Quebecor – owning and controlling a majority of the media outlets (Shade &

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