Redefining the Tobacco Industry: RJRTC's Vision and Mission

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RJRTC’s vision and mission statement intertwines with each other. The vision of RJRTC is to achieve market leadership by transforming the tobacco industry. On the other RJRTC’s mission statement wants to lead change in the tobacco industry by driving innovation throughout their businesses, redefining enjoyment for adult tobacco consumers, reducing the harm caused by smoking, accelerating the decline in youth tobacco use, and resolving controversial issues related to the use of tobacco. The mission of the company emphasizes that they care not only about their company and consumers but for everyone else who has or will be affected by tobacco in some way. Although everything is well written on RJRTC’s website, some people may still find it hard to believe that the company is not more in favor for the money that is attained each year rather than the people lives that they affect. Due to the fact, the tobacco companies in the past more than likely knew that smoking caused a lot of health risks and choose to not to acknowledge it after scientific research showed evidence of what cigarettes did to the …show more content…

After Susan Cameron was elected the role of Chief Executive Officer (CEO) in 2014, she has increased the number of Caucasian and Latino women into key positions within the company. Even though the entry level is extremely diverse and talented, the need for black men and women into higher level positions has not been addressed. For example, out of the 21 directing managers in the department there are only 2 black males and no females in those positions. Even though it is not proven entirely that a person’s ethic group or gender will increase the level of performance done within the workplace, the CEO has proven within the tobacco industry that a person doesn’t not have to fit the norm of society that was placed centuries ago being that she is a woman and not a

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