Quickflix is a DVD rental company, as it said, it is the leading online DVD rental operator in Australia. It allows members to select DVDs from an online library of movie, TV series and music titles and have them delivered through the mail. Members pay a monthly fee regardless of how many DVDs they rent or how long they keep each title. Here is the website www.quickflix.com.au
What assets might an attacker want to acquire from this target?
Physical Goods
As a DVD rental company, the most valuable assets of Quickflix are its physical goods, the DVDs. These plastic chips are storing in Quickflix's warehouse, and will be delivered by POST once it has been put on the list.
Service Availability
The other kind of assets is the service availability. This can be seperated into two aspect.
The first one is the safety of Quickflix's website. Generally, all interaction between Quickflix and renters takes place through the company's website. Once the website is down, all services to users become unavailable. They can not sign up, or browse and order DVD anymore. If that really happy, the lost could be huge. Another possibility is running out of inventory. Imaging that all copies of some heat movies being rent out and no spare one available. This will strike the confident of users to the company and may lead to a losing of customers.
Customer Information
Users information on Quickflix could be the assets wanted by an attacker.Membership System is implemented on Quickflix, users need to become a member before enjoying the DVD rental services. When new user signing up, personal information such as name, address, and creditcard details will be required by registration system. That suggests the company may probably storing ...
... middle of paper ...
...//www.selfseo.com/
Method: Google searching
Information 5: May be the email address of administrator of quickflix. simon@quickflix.com.au
Source: http://www.who.is/website-information/quickflix.com.au
Method: Google searching
Information 6: Vulnerability analysis report of quickflix
Web Server Uses Plain-Text Form Based Authentication
Web Server Internal IP Address/Internal Network Name Disclosure Vulnerability
AutoComplete Attribute Not Disabled for Password in Form Based Authentication
Web Server Internal IP Address/Internal Network Name Disclosure Vulnerability
AutoComplete Attribute Not Disabled for Password in Form Based Authentication
SSL Certificate - Subject Common Name Does Not Match Server FQDN
Works Cited
https://freescan3.qualys.com/report.php?hemna=QdzkWSgNlJvVvTj5Mq%2FA6zPB%2Bikgp%2BYX8zRwRwpgokH5EG8Ignv3KA%3D%3D
Most DVDs employ a method of encryption called Content Scrambling System (CSS). With CSS, each encrypted DVD contains a key that is used along with a key in the player in order to decrypt the contents of the DVD. The DVD Copy Control Association (DVDCCA), the CSS license holder, issues the key in the DVD player to licensed manufacturers of DVD players [2]. DeCSS uses a valid but unlicensed key to decrypt the DVD content.
Redbox Automated Retail, LLC specializes in automated DVDs, Blu-ray Discs and video games rentals, was founded by McDonald’s Corporation. Customers are able to rent movies or video games at an affordable price via a vending machine. The idea was to drive more traffic to McDonald’s and added convenience to customers. In 2002, the company tested two concepts by placing fully automated convenience store kiosks (vending-like machine that sells anything from milk to shampoo) and DVD rental kiosks in the Washington D.C. area. The DVD kiosks succeeded and redbox eventually withdrew from the grocery vending machines (The History, 2014). In 2004, redbox was placed in McDonald’s throughout the Denver, CO area. Customers responded positively and the DVD kiosks were expanded to Baltimore, Houston, Minneapolis/St. Paul, Salt Lake City and St. Louis (Goodrich, 2014).
A recent marketing campaign has been the promotion of DirecTV, a digital satellite service alternative to cable television. Also, an alliance with Radio Shack has been in effect promoting new technologies. To compete against the up rise of online rental services, Blockbuster has been testing online rental services which allow customers to reserve and rent videos from specific stores.
The movie rentals need to be cheap – less than three dollars a day with a maximum charge limit – and the business should offer promotions such as coupon codes and a membership. Redbox is very courteous with its pricing by only charging $1.25 a day. The business also enforces a maximum charge limit that prevents a consumer from paying endlessly for a DVD that has been lost or merely neglected by procrastination. As far as promotions go, Redbox has Play Pass which rewards its loyal customers with points that build towards receiving free movie rentals and also spontaneously gifts the members with coupon codes or free points. They also offer promotional codes for those who are new to the business or for those that are returning but simply do not wish to join Play
Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD rental service” drop down menu. Each DVD mailer sleeve from Netflix includes a tear off “tell a friend” certificate with a promotion code that provides the bearer with a free month of service. At one time, Netflix sold banner ads on their websites. However, they abandoned this strategy after three months because the revenue stream was not sufficient to cover the cost of maintaining the ads. Netflix also has an aggressive affiliate program. The affiliate program encourages other websites to provide links to Netflix and offers a referral fee for linked new members at a range of $9-$12 per member. This fee is dependent upon the number of referrals provided in a month. If a site is successful at delivering greater than 200 new customers in a month, the referral fee is negotiable, up to $30 per new customer. Netflix is a straightforward company. It rents DVDs via the Internet and sends them to you through the U.S. Postal Service. For a flat fee of $19.95 a month, you can build a list of movies at the Netflix.com Web site that you want sent to your home. The company sends you the first three along with prepaid return envelopes. When you're ready to send them back, you put them in the return envelopes and drop them into any mailbox. The minute the return is processed, the next one, two, or three DVDs are on their way. Depending on where you live, the turnaround time is two to five days.
The movie rental industry is now moving from just DVD’s and getting into the streaming and movies on demand system which makes them to be marketable and have a firm corporate survival with profit maximization. By saying this, I believe this industry is a good industry to enter into using the right strategies to gain competitive advantage. With the use of business intelligence via effective CRM, the needs and preference of customers can be identified and capitalized on. This would enable movie rental industry to move from into a competitive advantage position by making available what customers are actually calling for and not what they think is good for the customers. An example would be the streaming of movies directly into customer homes which enables their service to be customer driven.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
Let’s take a movie you bought for example. With this new copyright scheme in place, in addition to the Blu-Ray disc, included would be a code for you or another to watch the movie online. There would be a set limit to how many times the code could be used, either by month or year. This would be similar to how people share a Netflix account, but it would come with a time limit.
Film Piracy, What is it? Australian Screen Association defines Film piracy as, “anyone viewing a full length movie via ‘unauthorised’ means, including: digital (downloading, streaming, digital transfer of pirated copies), physical (buying counterfeit/copied DVDs), and secondary (borrowing or viewing pirated copies).” Thanks to advancements in technology film piracy has been on the rise, making it easier to copy and distribute films worldwide with Australia being one of the highest contributors in the world to film piracy. This epidemic is having an affecting impact financially on Australian Film through economic consequences that the industry is now facing.
The twenty year journey of Blockbuster has not been without bumps, valleys, road blocks, and detours. Blockbuster has come under legal fire from Netflix, a major online competitor, the Free Trade Commission for attempting a host...
Resource pooling: The examples of resources include storage, processing, memory, network bandwidth. By using multi tenancy model the service providers can provide services based on customer demands irrespective of different physical and virtual resources which were assigned and reassigned dynamically.
Xiong, J. X., Ibbotson, R. G., Idzorek, T. M., & Chen, P. (2010). The Equal Importance of Asset
... intangible asset would have to be equipment. Without the necessary equipment the business would not be as profitable.
The research topic chosen for this study is based on Digital Rights Management (DRM) and how it affects the stakeholders involved in digital purchases e.g. the content provider, the consumer etc. Current technologies and future trends in the areas of digital copyright security are also avenues of research that are pertinent to the topic.
Evidently, the internet has revolutionized the society a great deal as far as communication is concerned. For example, information sharing is faster now; it is also easier to find information as compared to earlier on. Moreover, internet technology is undergoing incessant diversification.