Qantas Mission Statement

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Recommended: Potential market segments of qantas airlines

Qantas uses many media channels like TV, print, online ads etc to market itself. Qantas frequent flier, loyalty program is considered as one of the best loyalty options, it offers a lot of facilities to the frequent customers of Qantas, and maintains the balance between holding new customers and acquiring new ones.

Aboriginal and Torres strait islander initiative, in association with Australian community of Aboriginals, Qantas promotes the original arts and culture of Australia, branding itself as the ‘spirit of Australia’.

Offering sophisticated, hi-tech facilities, and high safety records, Qantas has developed itself as a premium brand recognized as a status everywhere. The brand name itself attracts millions of passengers, who trust and

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