After the events of January 6, 2021, governor of California Arnold Schwarzenegger posted a hopeful and meaningful video to call attention to the events that took place at the Capitol. Emphasizing to the American people for them to refuse to be complacent and reflect on the events that took place in the events that led to this event. The governor was so worried as to how this event took place, the lack of questioning, and the compliance that led to this event. He calls for the American public to look past parties and focus on America, the country, its values and uphold them. Governor used persuasive strategies and figurative language, such as ethos, pathos and logos, to emphasize his point. He does so effectively and is able to emphasize his …show more content…
Also highlighting the type of people at the Capitol on January 6th, “the proud boys” for example, are a known racist far-right group (Schwarzenegger, 2021). The accepted truth is that Nazis are recognized as bad and evil, and the former governor compares both groups’ actions to one another. Pathos The final persuasive strategy used in his speech appeals to emotions as he described the abuse he faced at the hands of his Nazi father after the second World War. Pathos is used with this appeal to evoke emotions from the listener (Stumpf). Persuasive Strategies -. He compares the events that led to the actions on January 6th the same as what led to many men in the past joining the Nazi army stating, “not all of them were rabid antisemites, or Nazis, [they] just went along step-by-step down the road” (Schwarzenegger, 2021). Again, not comparing either party, rather bringing awareness that this has happened, and the democracy of the USA was jeopardized on the 6th. Since one leader was able to incite so much anger into a group of people, he states “[President Trump] sought a coup by misleading people with lies.my father and our neighbours were also misled with lies” (Schwarzenegger,
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
Politicians frequently receive negative publicity at the hand of their own use of language. Their uses of words as they relate to persuasion typically fall within one of the three dimensions of language functions, semantic or thematic. Often their persuasive language can be found to closely resemble any of these three categories simultaneously. There are many tools for analyzing persuasive symbols, many of which should be utilized when analyzing great communicators such as President Ronald Reagan. In response to the Space Shuttle Challenger explosion on January 28th, 1986 where seven brave American’s gave their lives. President Ronald Reagan made history with his famous speech, which didn’t only serve to address the great tragedy, but served as a focal point of comfort for the grieving nation. He commemorated the seven heroes who had fallen that morning in route to outer space; he expressed gratitude to NASA for their past developments and encouraged further explorations. Ronald Reagan was a great communicator, a charismatic persuader whose words delivered focus of the message through utilization of persuasive symbols. This paper aims not to be an all-inclusive guide for analyzing persuasive symbols, but will sufficiently guide the reader to be a more perceptive of persuasive language.
He begins by raising doubts about the accuracy of Reagan’s beloved vision of America as the “Shining City on a Hill”, alluding to emotion-stirring stories of the homeless in Chicago and mothers who struggle to feed their children. His use of ethos poses the question “If our very own president doesn’t know what’s going on in our country, what makes him qualified to lead this country into a bright future?” Most of Cuomo’s speech challenges the decisions and qualifications of President Ronald Reagan, making him appear as the country’s enemy. Cuomo repeatedly appeals to his audience’s emotions by referring to the country as a family who has been separated by the ideals of Republicans, arguing that they divide the nation into the “lucky and the left out, the royalty and the rabble”(275). His metaphoric “wagon train” of America calls for Democratic action, as the Republicans can’t make it to the frontier “unless some of the old, some of the young, some of the weak are left behind”(274). Once again, Cuomo articulates his vision of the nation’s people as a “family” by finishing off with the story of his own family. He uses both pathos and ethos to confirm that, being the son of immigrants who worked hard to provide for their family, his appeals are credible. His use of vivid imagery like witnessing his
Revenge is the opportunity to retaliate or gain satisfaction for a real or perceived slight ("revenge"). In “The Cask of Amontillado” by Edgar Allan Poe, Montresor, the narrator, is out for revenge. Montressor seeks revenge against Fortunato and thinks he has developed the perfect plan for “revenge with impunity” (Baym). Montresor never tells the reader why he feels Fortunato deserves punishment. He only says that Fortunato causes him “a thousand injuries”until “[venturing] upon insult” (Baym ?). As a result, Montresor plans to bury Fortunato alive.
...s audience’s emotions of fear and sadness, but also of patriotism through charged language and by compelling his viewers to identify with the victims, in order to galvanize a sense of anger and commitment to justice, which he is able to achieve this charged language through use of metaphor and periphrasis. By presenting his argument as one of policy and supporting this claim through the formal topics of definition and concomitant, Bush is able to ultimately use his address to argue that America should be defended, because defending America means defending the doctrine of freedom itself.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation.
Politics is the heart of America. To enact change in a major area of the nation, the politics must be discussed to no end and one must know how to speak the words of the...
In the beginning of his speech, he uses a unique style to communicate his speech. He immediately starts off with a clear and precise tone, however his assortment of words indicates a consciousness of concern. Reagan’s tone in this speech is serious and influential. He wants the audience to understand his viewpoints and how he fee...
Senator Barack Obama came to Germany to speak to the people of Berlin about the deep and enduring bonds Germany and America have with one another. Senator Obama’s speech was to use ethos and pathos to electrify and to motive hope to the audience. In Obama’s speech, presidential candidate Obama’s appeal to ethos is strengthened/ weakened by his appeal to pathos.
Last night marked President Donald Trump's first State of the Union speech. He addressed many important issues facing the United States, some including; employment, infrastructure, immigration, and nuclear protection. Like many speakers, President Trump used rhetorical techniques to appeal to his audience. Donald Trump is the President of the United States of America therefore a credible source, this is an example of ethos. He also used pathos by telling the stories of Petty Officer Ashlee Leppert, firefighter David Dahlberg, Army Staff Sergeant Justin Peck, and many others to appeal to the audience's emotions. By using pathos he connected with the audience rather than just telling them what Congress needs to do. He used many of the stories
Though it may come as a surprise, many of your opinions on matters originated by propaganda. Propaganda is a means to manipulate an audience in believing information they want their audience to believe. In an effort to bring about the awareness of propaganda, George Orwell in Politics and the English Language, Newman and Genevieve Birk in Selection, Slanting, and Charged Language, as well as D.W. Cross in Propaganda: How Not to Be Bamboozled, explain the various ways in which a targeted audience may succumb to language and logic manipulation.
By doing so, Trump establishes his stage presence and a respectable ethos to fortify the reliability of his speech. He then continues on a positive note by declaring that henceforth, the nation with combined efforts, will revitalize the country and ‘restore its promise for all of our people [American citizens]’, overcoming any and all potential obstacles to ‘get the job done’ (Trump, 2017). These opening lines exemplified the unique characteristics of Trump’s language; unlike other prominent political figures, his directness and colloquial style portrays a familiar figure— one similar to the ‘average American’, strengthening his connection with the
On April 8, 2013, President Barack Obama spoke at the University of Hartford on behalf of those who died in the tragic shooting at Sandy Hook Elementary School in Newtown Connecticut. President Obama addressed the people of the state of Connecticut and on a federal level. The broadcasting networks provided live coverage of President Obama’s speech, and a national audience listened as the president’s addressing the issues and the next steps forward for the country. The impact of this tragedy and previous massive shootings and Obama’s explanation have been a subject of a controversial debate. I plan on using the pentadic method to analyze President Obama’s speech regarding Sandy Hook and gun control. What we can learn about the method by using it to examine this particular artifact is that the five elements of the pentad can demonstrate the motives of the rhetor. As we examine the ratios, we can reveal the worldview and the purpose of his policies on behalf of the shooting. Moreover, it is also an emotional and dramatic situation that tells a story. This paper will examine some the rhetorical choices Obama has made utilizing an emotional appeal to his audience in his address on April 8, 2013 to identify the dramas it creates to both facilitate and its motivation while appealing to two audiences: voters and parents. I will use this example to consider how a rhetor might construct and concurrently present multiple dramas that function to influence multiple audiences that otherwise might reject its message. It will then speculate on the impact that those choices may have on audience response to the speech. The tool used for this investigation will be the Pentadic Method from Kenneth Burke. The examination of President Obama’s speech...
Former President of the United States, Barack Obama, in his 2009 Inaugural Address, urges the people in the audience to a call to action. Obama’s purpose is to persuade the audience that he will help the people of America survive its current crisis. He takes on a passionate and empowering tone in an attempt to give citizens the push they need. Obama distinctly articulates and calls the audience to action through the use of allusions, repetition, and metaphors to bring people together in their time of need.