Product Portfolio Analysis: Heinz Watties Tomato Sauces

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An examination of each of the product manufactured or distributed by the company to assess future marketing strategies. Purpose of Product portfolio analysis • Tell Growth in the market • Any improvement made • Reason for failures • Rate of success • Setting goals and targets Tomato sauce is the most leading product of watties. Demand of tomato sauce is increasing day by day. There are different types of product portfolio analysis such as: • BCG Matrix • Ansoff Matrix • GE Matrix Using BCG Matrix for tomato sauce product portfolio tells the demand of the sauce by various categories of customers. By using the BCG Matrix My product of Heinz Watties tomato sauces fall into star category because stars are the dominant product in a market. Tomato …show more content…

Tomato sauce was introduced in 1936 when crops of peaches and pears were wiped out due to bad weather. At that time instead of importing fruit Jim and Harold decided to grow peas and tomatoes. This later became the taste of New Zealand. Growth Stage Growth of the business was automatically there because of the reputation of the company, and was established globally with production of different varieties of the tomato sauce as per the demands of the customers. The tomato sauce lies in the growth stage as the market of watties tomato sauce still growing with the introduction of the new products like new upside down bottle of tomato sauce. Mature Stage This is the stage when the demand of the product begins to fall. Usually happens when customer do not like the product else they shift to another product in the market with better quality and price. Decline Stage This is end stage for the product as products vanish from the market and time for entry of new product comes. Strength-weaknesses opportunities-threat (SWOT) analysis: SWOT analysis looks at your strengths, weaknesses, the opportunities and threats your business faces. …show more content…

For most businesses, strengths will fall into four distinct categories: • Strong brand name as watties is international company. • Watties is characterised mainly by its vertical integration. • Watties raw materials are produced on its farm which increases the strength of the company especially in the quality and safety of their

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