Primark Essay

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Primark

Especially in Europe, Primark is a synonym for cheap fashion. If it would be compared to other low cost fashion brands, Primark is in the high level of popularity with the low level of prices. But why can Primark afford such an inexpensive price for their clothes?
In the Czech Republic, we don’t have Primark, I have never seen any Primark advertising on TV, magazines, even not in the internet. But Primark is very familiar for me and my surroundings. Primark doesn’t spend a huge amount of money in marketing. I think that word of mouth works for Primark as a best option.
Other expenses, that retailers have, are for a rent and employees. Primark is not usually located in the best street in the city. With some exceptions, we can find it in the outskirts and the malls. Employees doesn’t need any extra qualification so they have corresponding salary. This is very helpful in pushing prices of products down because a lot of workers are needed in huge stores which are not too common in Europe. Unlike its competitors, there are lot of items in one place. So Primark is able to earn more money through volume more than by margin. But how? …show more content…

But I am a girl, even though I don’t care about fashion that much, I need clothes just as I need food. Sure, if I want to look a little more fashionable and fancy, I would not go into Primark, although there are some pieces that look pretty. But I spend most of my time in casual and basic clothes. If I would decide if I will buy one t-shirt for €15 in ZARA or five t-shirts for €15 in Primark, the decision is quite clear. Primark makes me feel satisfied. I have an item that I need, also extra four that I can have. Why wouldn’t I buy just one t-shirt which I need? It would be just €3 instead of €15. That’s the magic that Primark

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