Potengths And Strength And SWOT Analysis Of Walmart

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Walmart is one the biggest retail corporation and is the one that employs more people. Thanks to people Walmart is what it is. Walmart sells goods to 260 million people in 28 countries. Walmart is a great company, and its marketing characteristics are top-notch. This is demonstrated through A complete evaluation of the company is detailed here. From the internal strengths and weakness to external opportunities and threats; these are the main parts of this marketing plan. This plan includes other parts such as the company's growth strategy. The Environmental analysis, the SWOT analysis, the marketing objectives, the marketing strategies, and the marketing implementation are essential parts of a marketing plan. Walmart was founded in Nebraska …show more content…

Matching strengths to opportunities is also an important part of the SWOT analysis. The six main strengths of Walmart are having the largest workforce in the world. This provides them a big advantage against other retail companies. The second strength is investing in developing countries that are expected to grow exponentially. The third strength is having the best and cheapest producers that provide them with supply. The forth strength of Walmart is having a worldwide organizational structure, which provides Walmart with massive funds. The fifth strength of Walmart is having a workforce and diversified technologies that monitor and control the movement of goods. Last but not least, they offer everyday low prices so that no one can be cheaper than them, this provides them a huge advantage over other retailers. The four weaknesses of Walmart are the following. The first weakness is that Walmart depends mostly on sales volume due to its small profit margin. The second weakness of Walmart is that their business model is easy to copy. The third weakness of Walmart is that they have a lot of new competitors due to the online Market. The fourth and most important is that Walmart does not change its departments depending on the season. Walmart has a lot of departments where no one really shops due to e-commerce mostly. Walmart has four main opportunities. The ability to invest in employees training is a big advantage for Walmart. The chance to expand to more developed countries and increase revenue. The investment in the human resources department is also an important opportunity for Walmart. The better people you have in the hiring progress the better worker you are going to hire. The last opportunity of Walmart is to improve the quality of its products while offering everyday low prices. The threats of Walmart are the following. The first threat is the competition that Walmart has. Not

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