Potato chips are a known and popular American snack. They are a go to snack that people provide at parties, so no wonder the mood of the “Potato Heads in Disguise” commercial is funny. Food is a way to bring people together, so the aura that’s given is something that would make the audience laugh, therefore being memorable. The potato head characters in the commercial are originally toys whose features are adjustable. The commercial begins with Mr. Potato Head entering a grocery store in a tan jacket and hat in which one would identify as a detective outfit. Detectives are recognized for being undercover, discreet, and perceptive. The commercial makes it seem as if Mr. Potato Head’s identity is being hidden, but the audience knows it’s not. …show more content…
Ethos relies on credibility. Pathos relies on emotion. Logos relies on logics. Ethos and pathos are being seen in this commercial. The credible figures are Mr. and Mrs. Potato Head because they are known characters. When children or even adults recognize the characters as the toys they play/played with it appeals to emotion. The audience feels excited to see characters who they know in a chips commercial and feels like they can relate to the commercial. The Potato Head’s credibility draws the audience in to pay attention to the commercial. Mr. and Mrs. Potato Head are also credible particularly to this commercial because they are potatoes. The metaphor “you are what you eat” is demonstrated here. The audience is set to think that the chips are so good that even a potato will eat a potato. Lay’s is implying that their chips are irresistible. The slogan at the end of the commercial appeals to the emotion because love is something that people desire. People will go and buy the chips because if they eat it, they’ll be in love. While both ethos and pathos are simultaneously shown, logos has no place in this commercial and it wouldn’t be fit to add it into the commercial. There are no possible facts or statistics that will be able to prove that if you eat Lay’s potato chips you will fall in love. Also, the energy of this ad isn’t about proving they’re right, so figures and graphs wouldn’t …show more content…
Children eat food. Children are being shown that doing something you’re not supposed to be doing is okay if no one knows you did it. Mr. Potato is in a disguise because he doesn’t want people to know he will be eating potato chips because he isn’t supposed to given that he’s a potato. Children often learn by observing someone or something else. At the end of the commercial Mr. Potato tells the cashier to “shhh” because he doesn’t want anyone else to know that he has been there buying potato chips. This is just another form of saying don’t say anything. In other words, the cashier will have to keep the secret of lie about it. When he gets in the car he is free of his disguise and can now enjoy the victory he has just made. It’s like the scenario of someone robbing a bank, ditching their disguise, and escaping to someplace far where no one could notice them. When Mr. Potato implies that Mrs. Potato will turn into a potato if she keeps eating potato chips, it’s ironic because they are already potatoes. Since they ae already potatoes they wouldn’t care if they’d turn into a potato. The message here is “What’s the worst that could happen”. If something is already occurring, it won’t hurt to do more damage. The audience may not realize the type of brainwashing that is going on in commercials so that they are persuaded to but whatever the product
The definition of compassion: sympathetic pity and concern for the sufferings or misfortunes of others. As this definition shows compassion shows concern for other that every person would love to have. In The Chosen written by Chaim Potok, Mr. Potok really presents compassion in his book. Not only does he display compassion in one of his character but in every single one he gives them compassion that is expressed in different ways. He goes into detail example of compassion with each of his characters and really emphasizes the true meaning of compassion. Three main character that he shows compassion through in different ways are, Reuven, Mr. Malter and Reb Sanders.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message that the cows are portraying is “Eat mor chikin” (cow campaign). The reason why the cow wants the audience to eat more chicken is because in their mind if people “eat more chicken, they will in turn not be eaten. (Meet the cows behind Chick-fil-A 's most successful campaign). The cows don’t necessarily show that they have emotions because they are supposed to be “fearless cows” (cow campaign) but if you connect the dots from my point about how it’s ironic to have a cow as the main character for a Chick-Fil-A commercial to the other point about the message “eat mor chikin” and to my last research point about why the cows want the audience to eat more chicken, then you would realize that they do have emotions. The literary term for emotion that appeals to the audience is called pathos. Pathos is the second part of the rhetorical
AP English Literature and Composition MAJOR WORKS DATA SHEET Title: A Raisin In the Sun Author: Lorraine Hansberry Date of Publication: 1951 Genre: Realistic Drama Biographical Information about the Author Lorraine Hansberry was born in Chicago on May 19, 1930. She grew up as the youngest in her family. Her mother was a teacher and her father was a real estate broker.
Characters: The main character in The Sign of the Beaver is Matt. Matt’s character traits are responsibility, brave, sense of humor, respectful, smart, and curious. Attean is another main character and his character traits are responsibly, brave, serious, bold, mysterious, smart, resourceful, and light on his feet. Saknis is another character; his character traits are kindness, trustworthiness, fair, respectful, and brave. Next is Attean’s grandmother. His grandmother was stubborn, strict, hateful and prejudice, she hated white people. The final character is Matt’s father his character traits are to be loving, caring, honest, and faithful.
“Silly Rabbit, Trix are for Kids!” is what you might have heard repeated over continuously from commercials a few years ago for Trix products. In the commercials there would always be kids happily eating Trix’s yogurt or cereal. Then a white rabbit would appear with a fun and goofy voice and would always try to snatch the food away from them without success. But this fun line can be seen in another way, as in, Trix’s advertisements really do tick kids. As do many other fast food and processed food companies across the United States. Numerous people can say they have seen this flowing scene about to be described before. A parent and child are walking down the grocery store aisles and the child
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The play “A Raisin in the Sun” by Lorraine Hansberry has many interesting characters. In my opinion, the most fascinating character is Ruth because of her many emotions and captivating personality. She goes through extreme emotions in the play such as happiness, sadness, anger, stress, and confusion. Ruth is very independent, firm, kind, witty, and loving.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
When one tries to appeal to another, they must communicate in terms the other party understands or identifies with. In the context of advertising, this concept is crucial to maximize the allure of the product sold. Since marketers have a limited amount time in the span of a televised commercial, they must rely on shortcuts to convey their message quickly and efficiently. These shortcuts are in the form of stereotypes and common associations that allow the audience to understand the idea being portrayed. As stereotypes are illustrated on a massive scale, they reinforce our view on what is typical of certain traits and characteristics, regenerating the method relied upon. In the commercial, “Bean Counter”, produced by Apple, a number of traits are presented that have cultural significance in how they are widely perceived.
Mark Twain’s The Adventure of Huckleberry Finn is one of the most classic American Literature Book. It consists of historical backgrounds, universality, and timelessness. But one of the most outstanding chapters of the book is chapter 27 and 28.In the two chapters, Twain’s use of the literary device – Characterization builds the character of Huckleberry Finn and show the different aspects of his character.
At first glance one may get the feeling that Ben and Jerry's ice cream has a community value, a primary example of a social assumption. Community value is generated from the claim that the ice cream that goes beyond the function of being just an ice cream and makes the assertion it provides many with "jobs, training, and childcare"(Entertainment). Imagery is also used communicate this point, in particular the two men carrying the brownies out of the factory. Showing a community bond is a marketing scheme to make a company seem responsible to consumers and make them feel more like it is acceptable to buy the product. This is a fantastic example that "...we are still no less subjected to the emotionally inflected manipulations that have always targeted fear, sexual desire, and the need for community"(Wall, 53). We see an underlying need to serve our community and do what helps the largest number of people at a minimal cost. Many can see an advertisement, such as this Ben and Jerry's advertisement, and rationalize that it is worth the few dollars to help all of those people.
“The average family is bombarded with 1,100 advertisements per day … people only remembered three or four of them”. Fiske’s uses an example of kids singing Razzmatazz a jingle for brand of tights at a woman in a mini skirt. This displayed to the reader that people are not mindless consumers; they modify the commodity for their use. He rejects that the audiences are helpless subjects of unconscious consumerism. In contrast to McDonald’s, Fiske’s quoted “they were using the ads for their own cheeky resistive subculture” he added. He believed that instead of being submissive they twisted the ad into their own take on popular culture (Fiske, 1989, p. 31)