Possible Improvements for 7-Eleven's Business Model

Today’s retailers faces some of the toughest issues ever experienced in the history of the industry from a fundamental change in the way consumers shop to greatly increased expectations for service and price. Retail is all about selling, selling big and selling huge. In similar, 7-Eleven practices the same principal as retailer from all over the world. It's all about ensuring that the customer first of all comes to the store and then buys. This also means that one should connect to the customer and should be able to hold him in one place and give him all that he desires from one location. This problems is essential for every store manager in order to sustain and stay competent in the market. In this context the information technology plays a vital role in how well the customers are satisfied.

Despite all the approaches taken by 7-Eleven in the market nowadays, there are actually many more approaches that can be discovered by them in order to keep high and the first choice among consumers. 7-Eleven specifically in Malaysia should have targeted a few aspects to put the technology in. The critical information of the 7-Eleven form the basis for critical success factors in the retail business. Some of the key information areas such as Product information, Customer information, and Operations information.

Product information consists of catalog, availability, new releases, promotion, supply and demand and many more. E-catalog might be a good solution for the product information in the store. By displaying the menu and the stock availability through online, it can helps the customer to get the exact information and to avoid them get frustrated when the stock is not available. Besides that, the catalog also may be function to display ...

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...oduct. One of the best technology invented for inventory management that can be used in 7-Eleven is Radio Frequency Identification (RFID). RFID will be the solution for 7-Eleven to handle and control the stocking process in the store. With the help of RFID it becomes easy for the sales staff to locate a particular item in the store and check its availability in less time. Therefore, immediate decision making can be made by the store manager. Like bar codes, RFID tags identify items. However, unlike bar codes, which must be in close proximity and line of sight to the scanner for reading, RFID tags do not require line of sight and can be embedded within packages. Depending on the type of tag and application, they can be read at a varying range of distances. In addition, RFID-tagged cartons rolling on a conveyer belt can be read many times faster than bar-coded boxes