Poptails Company Structure

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Recommended: US market research for frozen products

Brain Trust Members Support
Poptails Plus desires to explode into the untapped market of frozen alcoholic desserts and treats. Market research shows that there are very few infused products in the United States (Yahoo Finance, 2015). The few out there are not mass-produced and are not of very high quality (Yahoo Finance, 2015). Poptails Plus current business plan and team structure would benefit from the addition of a strong marketing firm for the market research, branding, and labeling that will be required to support the growth desired in the market. A strong financial advisors and accounting firm to oversee the development of pro formas and advice for the financial support options needed. The last area of support is a chef/mixologist in the food industry to assist in determining freezing agent options and assists in the networking of restaurants in the area. …show more content…

Louis, Mo. I have worked with Jon Tiede and Barret Book from the organization on several large campaigns for a HSHS St. John’s hospital. Jon and Barret are the most professional, innovative and fun people you could work with. They could offer exactly what Poptails need in areas of market and consumer research data for our targeted market. Assist in determining the best areas and approaches for distribution. A firm has many more resources and paid databases to generate the comprehensive study necessary for targeted markets and campaign approaches based on the demographics.
Poptails Plus needs a logo and packaging system that will attract customers to stop and check the product out. A logo and packaging that gives a hint to what the product is but entices the customer to want to learn more and try the product. It has to be unique, fun, and memorable. It needs to be something that contributes to the brand identity along with the exceptional taste of the product itself.
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