Political Propaganda and Religion in the Late Roman Republic

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Public architecture in the late Republican period changed dramatically as Roman politics placed increased emphasis on conquest through expansion. Victorious generals often employed their own architects to build public monuments ex manubiis (Ward-Perkins 20). Julius Caesar constructed his Forum Iulium near the Forum Romanum while Pompey the Great constructed his Theatrum Pompei in the Campus Martius, and the complexes greatly impacted the status of the generals in Rome. Pompey and Caesar were in fact builder-generals, and they utilized the public nature of the complexes for their own ends. In merging religious cult with personal glory in the context of a public complex, they present such high-powered propaganda to the public that only increases their power as generals and Roman leaders. Pompey’s complex was so grand and monumental that it set the stage for those to come, like that of the Forum Iulium. Caesar’s complex, however, was even grander than that of Pompey as he affirmed his divine lineage throughout the entire space, making it extremely powerful. The Theatrum Pompei and Forum Iulium are examples of a larger theme in the late Republican period, where dictators like Caesar and Pompey demonstrate the use of a tool for orchestrating domination and separation from the lower class to maintain their position of power. Builder-generals like Caesar and Pompey set the true foundations of the political propaganda that would arrive in the Augustan period. Pompey the Great was awarded a triumph in 61 BC for his successful campaigns in the eastern Mediterranean, and following this he began work on a magnificent complex in the Campus Martius outside the city walls of Rome on the east bank of the Tiber River (Kleiner 56). The complex wa... ... middle of paper ... ...trix, the complex’s plan, and foreign works of art. While Pompey imbued his own personal accomplishments within his theatre complex, Caesar included that and more. By asserting his divine lineage through his temple to Venus Genetrix, statuary and orientation of the complex he raised himself so far above the general Roman public that he may have been despised by some, but revered by many. Caesar expanded upon the political propaganda methods of Pompey to extreme heights to help solidify his position as dictator perpetuo, and increased agency in political propaganda for future rulers, such as his son Augustus. Caesar and Pompey before him marked a transition in Roman public architecture where generals and leaders of Rome began to utilize building plans to communicate their greatness, and effectively go against Roman propriety to shape the architectural taste of Rome.

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