Pinnacle Advertising Essay

Introduction
Pinnacle is a well-known vodka company right outside of France that has been handed down from generation to generation, with good recipes to ensure their quality of vodka is at its highest. Their recent ad that I have been looking at shows a man in the kitchen cutting up onions on the counter and rubbing his head as he looks exhausted. I believe their advertisement was created towards women audiences and has a strong theme of support towards the audience through the man shown working hard cooking and the text throughout the ad. The use of a man in a woman's job as a theme is a bold move for Pinnacle vodka and conflicts the feeling of being whipped by their significant other which means people that drink this could possible feel

The bold, white text reads “Whipped so good”, which is trying to say that the woman has the man whipped so good that he is doing whatever the woman wants by having a man in the kitchen exhausted doing work a woman would be doing. But like I was saying if you squint your eyes just a little as you are looking at the hardworking man you can see words that are real small reading “Reasons to get him whipped #5” which means that there are other ads that show someone that is being whipped, other than this one. These words are giving empowerment to women by getting men to do what the women want done and the ad is using the vodka to represent the situation which can be viewed in a negative way to men because men normally do all the hard and dirty work like the yard work, painting the house, or taking care of any car troubles for the better half to make them feel better and at the end of the day us men would like a nice warm meal already done by their significant other. But this ad can be viewed as encouraging to women to get the drink and feel relaxed and have some

The way the man is standing in the kitchen and the way he is holding the knife in his hand rubbing his head with his wrist shows he is tired. This ad is not very challenging to see all the details behind it because real big on it there is an alcoholic drink directed towards women. It's easy to notice it's focused more towards the woman because if it was a beer ad it would have women in it but not this one. It shows a man exhausted which, assuming that woman would love to have the man do what the woman do so that way the woman could sit back, relax, and have a good drink of Pinnacle