Pink Tax Thesis

744 Words2 Pages
bulb-icon

Recommended: Pricing in marketing

The Pink Tax The Pink Tax- what is it? Have you been paying the Pink Tax? Sorry to say, but if you’re a woman, Chances are you might be. This phenomenon is gender-based and is becoming more commonly known as The Pink Tax. It is the idea that Women spend more than men each year, and mostly on some of the same products only in a different color package. Woman Have been ranting about this for years, and want the truth as to how and why they spend so much compared to men. Well, here's why. WHAT ARE SOME OF THE THINGS WE PAY EXTRA FOR? Many of the most common things us women pay extra for include Clothing, Dry cleaning, Shampoos, and conditioners, deodorants, razors, body sprays, and toiletries. Most cost differences are Blamed on different …show more content…

Most companies will make ‘prettier packaging” so women will buy it, because it says “New Formula!” but often it has not changed. Large companies will sell it for a higher price than some of their basic packaging and Can cost women Anywhere from $4.00- $9.00, while Razors are made the same and cost the same amount to make as well. A lot of companies design razors for women with pretty pink purple and light colors with a rubber texture and for men they are always a mostly blue, with same design. A pack of Razors can cost a woman anywhere from $4.00-$6.00. And as for dry cleaning goes, most services will charge A woman $1.00-$4.00 more for the same shirt from the same …show more content…

When you walk into the toy section at a store they have separated aisles for boys and girl toys. has not Legos have many girl related legos, called lego friends, and in the store can cost about $50.00-$90.00 dollars, while the boys can cost $40.00-$60.00 dollars, Girls toys and accessories cost About 7-10% more than

Show More
Related

  • Comparing my Local Grocery Store to Walmart

    1138 Words  | 3 Pages

    The clothing for both boys and girls sections are close together. I noticed that there are articles of clothing that are similar for boys and girls, but they are called different names to make them more masculine or feminine. For example, shirts for girls are called fashion tops and just shirts for boys. Some patterns that I saw in the clothing/toys is that for almost each advertisement or label had a picture of a boy or a girl to indicate which toy or clothing is meant for which gender. I did find some things that I thought were unusual. One thing that I noticed for boys is that the majority of the boys toys were more expensive compared to the girls toys. For example, I did not realize how expensive Legos and other building toys were compared to some dolls for girls. A set of Legos could be up to sixty dollars just for one set! Another thing that I noticed about the boys toys was that there were a lot more choices in ratio to girl’s toys. For girls, one could either choose from dolls (Barbie’s), dress up clothes, or play make-up. As for boys, there is so much more to choose from, they have cars/trucks, sports equipment, Legos, guns, different trading cards (Pokémon, Yugioh, sports trading cards, etc.)

    Read More

  • Home Depot Gender Stereotypes

    734 Words  | 2 Pages

    Where commercials that are selling a product to women focus on beauty or the ease of use using wording like sleek clean lines, soft, makes life easier. This is because men are portrayed as being masculine and being responsible for outdoor chores like lawn maintenance where as women are portrayed as delicate and weak and tend to be in charge of daily in home chores like cooking, and cleaning. While analyzing the genders used in the commercials and what the roles were we found that the women tended to do the shopping and asking the questions about products and the men seemed to be bored and were there to pay the bill and be the one responsible for the assembly of the product purchased. The colors of the products being sold play important role as well. Men seem to be more attracted to darker or bolder colors like black, red, green, and blue where products for women are usually lighter or softer colors like white, or pastels.

    Read More

  • Tampon Tax: A Necessity For Women

    959 Words  | 2 Pages

    Women have no choice but to buy feminine hygiene products every month. Jeanne Sahadi, author of “ Is the ‘Tampon Tax’ unfair to Women,” argues that

    Read More

  • Gender Roles and Kids Toys

    813 Words  | 2 Pages

    Part of the answer to this question might be that men are encouraged to play with hi-tech toys while girls are given a Barbi doll or a toy oven. The best time to see how these differences are encouraged by our society is during the Holiday season. The toys I have seen for boys are mainly Star Wars action figures or Nintendo 64 games. The toys advertised for girls were mostly easy bake ovens (that now makes M&M cakes) or Barbi dolls with various accessories.

    Read More

  • Gender Roles Of Gender And Gender In Walmart

    705 Words  | 2 Pages

    That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and

    Read More

  • Gender Stereotypes Among Children's Toys

    514 Words  | 2 Pages

    I noticed the girls’ toys engaged fine motor skills more than the boys’ toys did. The girls have several different types and sizes of dolls to choose from – however, this also makes dolls or items used with dolls (Barbie clothes, doll clothes, doll houses, Barbie cars, and doll furniture) over half of all the products in the girls’ section. This shows the stereotypical attitude that all girls like to nurture and will someday be expected to be mothers and the primary care giver for their children. Other toys I noticed that were very stereotypical were the child size vacuum, broom, and kitchen set. Even at this young age we teach girls it is part of their role to cook and clean.

    Read More

  • A Quick Looks Shows Children's Toys are Gender Specific

    879 Words  | 2 Pages

    The fine line between boys and girls when it comes to toys is established very early in life. This segregation is created by the parents showing children what is socially acceptable for each gender to play with. This segregation is also played out in movies and television shows alike. Ideally it would be great to see a boy not get teased if he wanted to play with a doll or a girl with a ninja warrior. It may be more socially acceptable for a girl to cross over the norm than it would be for a boy. In my opinion the worst toy that I found was the Uggly’s pet, this pet was encouraging bad manners and virtually no imagination. The toys that I found were the best was the movie character additions. These toys were gender neutral and would be socially acceptable for both genders.

    Read More

  • Pink Tax Argumentative Essay

    1248 Words  | 3 Pages

    “I don’t know anyone who has a period that thinks of it as a luxury,” states Youtuber Ingrid Nilsen during an interview with president Obama. Most women would agree with this statement, yet it has recently become a controversial issue in the world of paying taxes. Menstrual products are taxed as a luxury item, which has women advocating for the removal of the nicknamed “pink tax”. This pink tax perpetuates an unjust taxation on medical products necessary for the public health and dignity of American women. First, there must be clarification as to what the pink tax is to understand why menstrual products are subject to a sales tax.

    Read More

  • Buyer's Behavior Of Under Armour: Case Study Of Buyers

    900 Words  | 2 Pages

    Due to the various options of distribution channels their prices vary. Consumers take that into consideration when purchasing their products.

    Read More

  • Pink Tax Thesis

    1209 Words  | 3 Pages

    All people born with and retain a uterus are burdened with the menstrual cycle. It comes every month between the approximate ages of 11 and 55 and stays for approximately 5 days. For the sake of this paper I will mostly use the term women to refer to those who get their periods. Although, I want to strongly emphasize the point that Trans men who retain a uterus and do not take hormones may also have this problem. This monthly occurrence causes women to spend approximately $1773.00 a year on tampons (Huffington). That is an excessive amount of money given that women are forced to have a uterus. This excess cost of having a uterus is one small part of the concept of the pink tax. The pink tax is the additional costs people who buy items targeted towards women have to pay if they want such products. Pads and tampons are the biggest culprit in terms of the pink tax because it is the one thing men don’t have to buy. It’s not women’s fault that the uterus has a tantrum every 28 days and decides it is necessary to shed its layers

    Read More

  • Gendered Products That Will Make You Say?

    1009 Words  | 3 Pages

    ... black packaging that depicts a man ever so chivalrously allowing a women to enter the protection of his manbrella. These products, while seemingly innocent, are constant reinforces of gender stereotypes. A choice between the Dude Wipes brand and the Playtex Wipe is not just about splitting consumers into male and female buyers. This process bears implications of what it means to fall under the category of the male box and the female box. These products reinforce the gender related characteristics that our society has labeled as masculine and feminine. Men are not to show compassion or empathy, and women are not to be tough, or in charge. Beyond the inappropriate societal reinforcement of gender norms, the products targeted at women are often more expensive then similar products aimed at a male consumer. In a world of blue and pink packaging, women loose every time.

    Read More

  • Samson Motors And Control Case Summary

    960 Words  | 2 Pages

    $384 per unit or "mark up" of 47% vs $764. per unit or "mark up" of 94% (not really a mark up, fixed costs not included).

    Read More

  • BIC For Her Women's Day Ad Analysis

    1889 Words  | 4 Pages

    This company banks on the fact that eventually one's pens will run out of ink, lighters will run out of lighter fluid, and that razors will eventually become dull so as a consumer one will be forced to go and buy more of the product. The ad chosen for this project is supposed to be convincing consumers and viewers that BIC is a company that is supportive of women. Additionally, this add subtly calls attention to the female BIC products that are specifically designed for women. BIC's female products include "Miss BIC" lighters, the "BIC Soleil" razors, "BIC for Her" pens (BIC, 2017). All of these products come in the stereotypically "female" colors such as pink, purple, and other bright colors as shown in the picture of BIC for her products below.

    Read More

  • Fixed or Variable Cost

    898 Words  | 2 Pages

    Cost can be divided into fixed and variable and by considering into fact that fixed and variable cost can be unarguably split into two, even though they behave differently based on the level of sales of volumes. Since, cost is used in every field to determine the price of an item and the unit sold. Two of the main components of cost are fixed and variable cost and is used to differentiate between the costs that have no direct correlation to business and those that do.

    Read More

  • Cost And Consumer Value: The Benefits Of Customer Value

    2044 Words  | 5 Pages

    Every consumer has a unique way of measuring benefits versus costs and will sometimes pay for higher quality items and other times buy the low costs items, depending on which has the highest value to them.

    Read More

More about Pink Tax Thesis

Open Document