Philip Koler: The History Of A Famous Advertising Guru

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INTRODUCTION

This paper is about the history of a famous advertising guru named Philip Kotler. It contains three sections and after this a bibliography with the sources listed in alphabetical order. The first sections is an introduction where it is described shortly what to expect of this paper, the next section is a brief phrase where the methods for getting information is explained, and in the last section is the main findings in this research processed and but together to tell a story of this famous person in field of advertising.

METHODS

The methods for finding research to this paper was to use Google Search Engine and to type in different keywords like: Famous person in advertising, Advertising guru. There were also used direct search …show more content…

He made up the term “social marketing”, which is defined by “the systematic application of marketing (along with other concepts and techniques) to achieve specific behavioral goals for a social good”. Dr. Kotler started to see marketing as being an exchange between two values, such as social activity and behavior rather then only the business side of it. Kotler has also developed the marketing outside the business arena by writing articles for example about how to apply marketing to health-care organizations, to individuals and to countries (Dr. Philip Kotler, …show more content…

This book in particular has had an enormous influence over four decades, there are said to be few MBA graduates alive who have not read his textbook and benefited enormously by doing so (Philip Kotler, 2008, September 12).
Marketing views
Dr. Philip Kotler’s definition of marketing is “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services” (Philip Kotler Marketing, 2012, February 29).
Dr.Kotler’s view on marketing is that it evolves over time, and so have is publications did. In the beginning of his career it was focused on transactional marketing, but it pays now much more attention to relationship marketing, with more research within the idea of costumer loyalty and getting a series of sales by one single transaction (Philip Kotler, 2008, September

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