Philip Anderson Executive Branch Manager

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Philip Anderson
Overview
Philip Anderson has been the branch manager of the Phoenix location for Stuart & Co brokerage firm for 21 years. Phil started his sales career as soon as he finished college, receiving his first job as a salesman with a cereal producer. Two years later, Bill switched careers to a brokerage firm and has been in the brokerage industry ever since. Phil believed “his job was to develop and nurture profitable relationships with as many clients as possible, and the specific products and services sold to clients should be dictated by the needs of those clients” (Merchant & Van der Stede, 2012). Phil had the largest branch when it came to clients, sales volume, and net profit, however, his annual bonus trailed behind other …show more content…

When Phil joined Stuart & Co, they “emphasized the development of long-term client relationships based upon rendering expert independent financial advice” (Merchant & Van der Stede, 2012). They prided themselves on having financial advisors that were trusted counselors to their clients in all financial situations. However, that has since changed. Stuart & Co began to push branch managers to pursue clients towards specific products and services, even if it was not within their best financial interest. These changes posed a risk for Phil and his clients. Phil felt they risked losing many long-term clients by persuading them in unnecessary directions, possibly causing them future financial losses.
Investments
Phil’s clients trust that Phil is looking out for their best financial interest. Therefore, his clients believe Phil will choose the best option that suits their specific financial needs at the time of service. In order for Phil’s clients to receive the investment with the highest returns to the client, option C would be the best option. Option C has the highest average annual total returns over the last five years and it has a moderate risk. Based on the case study, it appears Stuart & Co is interested in earning the most profits for themselves and not for the client. When reviewing the table, option B is the best option to provide the highest profit to Stuart & Co. Option B has the highest management fees, which go directly to Stuart & Co. In addition, option B also has the highest load and

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