Consumer Behavior Assignment Consumer behavior is the process which the people make decisions during buying goods and services (Ramesh, 2008). In fact, there are around 3000 people have received the advertisement’s message in a day. Nowadays, the people usually use the products or brands to show their status or identify others. There are different needs and wants with the different segments of consumers. So, studying consumer behavior can benefit us more in our daily life. Especially for the consumers and the marketers. The benefits for the consumers are understand the people or organization to fulfill their needs and wants. (Kashyap, 2015) Besides, the knowledge and data that they have could help to define the market and identify the strengths, …show more content…
During the three weeks, the needs and motivation were a factor that influences my buying behavior. In the concept of consumer behavior, the Maslow’s hierarchy of need is a theory in the psychology and it is always been used to determine the level of needs of people. There are two types of need that are needed such as the innate needs and acquired needs. The innate needs are the basic needs in the daily life, such as the foods, drinks, air and shelter. The foods are the basic needs of us as we need to eat every day for surviving. I also need safety and security need so I park my car in the car park to protect my car for not been stolen or scratches by the others. Besides, the rational and emotional motives also affect the decision making of purchasing goods and service. The rational motive influences the consumer buying based on the size and price such as during buying the households. I prefer to buy the goods based on the price such as the households. The emotional motives are buying follow to the mood. For example, the place that I buy the foods are different every day. (Raaij & Wandwossen, …show more content…
One of the advantages is it is a protection for me. For example, parking a car in the car park is safe than park beside the road. Besides, I would like to purchase it more than the other products as it is cheaper than the other products. It is satisfying my needs and wants. I prefer to buy based on the materialistic as it can be use long time and it is more quality. The advantage of purchasing specific products over than other is saving time. As you know the location of the shop, you can straight go there and buy for the products. In contrast, there are also some disadvantages of it. For example, it is expensive and it will let you over budget. The needs and wants are always unsatisfied as the technologically more advanced and improves. The disadvantages of the materialist is wasting money and wasting time. It is because we need to go to many shop to buy for it. But sometimes there is no stock for the product and we need to go far to buy for the product. It is wasting the time for us to go from a shop to the other shop. It is wasting money too as we use the car to go to the shop and it is wasting money to add the car’s
Consumer behavior is the ways that consumers exhibit in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would (Ekström, 2003). Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.
“A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s task is to identify the appropriate number and nature of market segment and decide ...
The credible version of hierarchy of needs of Maslow (1943, 1954), have five motivational levels that are arranged in a pyramid with depicted levels. The stages are divided in basic needs which include, psychological, love, safety, and esteem. These needs are also primary of deficiency needs. The other needs are growth needs which incorporate self-actualization needs. When basic needs are not met, they are said to motivate people. The strength of the desire of such needs depends with the time in which they are denied. For example, the more a person lacks food, the hungrier that person becomes. Basic needs must be satisfied before a person proceeds to satisfy other needs in the higher levels. When basic needs are satisfied reasonably, the person can now strive at achieving the self-actualization level, which is the highest level.
d) Enlarging new customers. Research on the consumer purchase behavior is an essential need. The analysis data will provide more information on who, how, and why to buy, and also understanding the competitors marketing strategic plan. Secondly, by analyzing the majority of subscribers age group, gender, preference items. Sending regular email on current promotion items and offer them with the 1st trial discount voucher to convert the subscribers into customers.
Since the beginning of my academic endeavors, I have long cherished a dream to be a member of the social science research community, which gives our society progressive insights into human ecology. I began my undergraduate studies at Ramapo College of New Jersey with a passion for ecological justice and with the intention of majoring in environmental studies. Ramapo College’s progressive liberal arts foundation provided me with ample room to explore the multifarious array of social science courses. As I took more social science courses, however, my understanding of human social groups underwent a metamorphosis. As a result, I decided to pursue a degree in Social Science, with minors in the two fields I felt most passionately interested in, Women’s Studies and African American Studies.
This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations.
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
In today’s competitive world where organizations looking for high profitability and market share, consumers have very important role. Companies are looking for capture consumers in order to get larger market share. For this reason organization developed a number of techniques and tools. One of such tools is consumer behavior which has been come from economic theory. Consumer behavior is mainly studying the factors and situations that can affect purchase decisions of consumers. Consumer behavior is being very important discipline of management sciences which help out to understand of customers’ decision making.
In marketing, certain issues must be put into perspective when trying to choose an advertisement plan. This is done in an aim to reduce the cost of the advertisement but also make sure a wide range of people are able to get the message. Most importantly, the people should be persuaded by the given information into the needs of the marketer. Some of these issue are the geographics demographics and also psychographics. In an effort to understand the consumers and the market, several academic disciplines have been important in their analysis. Such includes information technology, statistics and psychology among others.
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all