Perceptual Screen Analysis Herman Cain

Herman Cain is a well-renowned African American author, business owner, radio host, and columnist who ran for Presidential Campaign in 2012, but did not secure enough pledge delegates or funding to secure a nomination. He was also an active member of the Georgia Tea Party. Prior to his campaign for presidency, Cain has lead the Federal Reserve Bank of Kansas City, Ohana Bench for two years. He also opposed Bill Clinton’s plan of healthcare in 1993 and fought against it. In 2011, Herman Cain announced his decision to run for 2012 presidential campaign under the Republican Party. He was the most covered candidate of the 2012 campaigns, gearing large coverage for his outspoken views. However, it is likely that his race and ideology could have

As referred to in Campbell, the perceptual screen plays a strong role in voters when it comes to viewing issues and their own ideology. Thus, individuals only tend to see issues that are closely aligned with their own ideological views. That is, voters will lean more with issues that are dominating our society and their preferred party’s way of handling the matter. As the perceptual screen of candidates and partisanship becomes more central, it is harder to change their views. For example, in a democratic individual, when views are strong, the voter will most likely perceive issues or questions that are more in line with their own beliefs. In Cain’s campaign, Republican voters with strong ideology will tend to view Cain as a strong leader. Thus, not taking into account the other sides perspective, outlining strong perceptual bias. There are many factors that lead to partisan stereotypes, with Party Identification being one of the strong

That is, the goal of Cain’s campaign was to show his commitment and dedication to show citizens of the United States that he can make a real difference. In his mind, he states that he has already beaten out former candidates who held an office position or had more recognition. Thus, his momentum was working well with the public as he was actively promoting himself through the use of the internet. However, what would be better is Cain attempting to face the public at conventions to further expand his recognition. Known as the method of “Going Public,” it is essential for candidates to gain support as it has been shown that those who tend to lose support will eventually have their campaigns suspended or drop out of the entire race. Months after early momentum, Cain continues to dominate in straw polls. This time, he managed to win the Florida GOP Republican presidency straw poll with 37% of the votes casted, with Rick Perry, trailing behind with 15% of the votes. A total of 2,657 votes were casted. Cain also won the TeaCon Midwest with 77% of the casted votes. From this data, it appears that Herman Cain was a popular candidate in online polls. However, he suddenly lost his momentum when accusations started to come out against