Herman Cain Media Analysis

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Opening segment: The addressed memorandum will explain the media scheduling process for Herman Cain and his potential interviews. The direct aim is to ensure the interviews garner strong impressions, specifically from Republicans, while limiting cost. The memorandum will describe the rationale behind why certain media vehicles were used. Moreover, specific media outlets have significant impressions and circulations that must be taken into account when promoting an individual such as Herman Cain. Television and print are the key choices used for highlighting Herman Cain. Audience & Purpose: The most targeted audience is Republican Male and Female viewers between the ages of 25-55. The audience uses these media options in varying amounts. …show more content…

We thought it would be a good idea to use these seven Media outlets not only because it gets us 5,526,806 views but also gets us a lot more. Like on CBS: 60 Minutes it airs on Sunday nights 7 P.M. that’s when people are at home relaxing before going to work on Monday morning. They also have the most impressions that are on this list which helps us a lot in just one interview. The second one is the NBC: Today Show. The today show is on weekday mornings at 7 a.m. this will get the people getting ready for work that lesson to the news before they go to work. Out of the top three morning news stations they have a higher younger abundance. With these past elections, more and more young adults are voting so I believe this will help him the most. For the third one we chose CBS: Sunday Morning News I thought this was the same as with the 60 minutes It’s a Sunday morning this will get the early risers that won’t be availed when 60 Minutes’ plays because they will be sleeping or having dinner. The fourth one we chose Fox: O’Reilly Factor. We chose this because republicans watch Fox news the most and this will get to them the quickest. Then we thought that we need some that isn’t just on television so we decided to go for three of them on print for the people that don’t watch tv as much. Our first choice was Wall Street Paper. This is the second highest circulated paper this means it will be the best bang for a buck I believe. Then we went with USA Today which is the highest circulated paper. It’s also good that there are eleven present republicans that are reached with this paper. The last print we decided to go with Des Moines Register we decided this would be a good idea for the sole reason that it has the third highest Impressions there are people that we have to reach that don’t read the USA Today as well as the Wall

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