Pepsico Case Study Paper

PepsiCo is a manufacturing and distribution organization of beverage, snacks, and food industry, located in Purchase, New York, known for being one of the biggest multinational food and beverage organization in the United States. Its competition consists of such organizations as Coca-Cola, General Mills, Kraft Foods and the Dr. Pepper Snapple Group. It is a global organization, which does business in Europe, Asia, Africa and the Middle East. As of 2013, it was estimated that PepsiCo had employed about 274,000 employees, with reported US earnings of $66.415 billion. The company was formed in 1965 after merging Frito-Lay Inc. and Pepsi. It was in 1998 that they then acquired Tropicana, followed in 2001 with the purchase of Quaker Oats, and

To achieve these goals PepsiCo has developed what is called Performance with Purpose. Performance with Purpose, is a strategy that consists of three main criteria’s Human, Environmental and Talent Sustainability. These criteria are integral in determining what strategies and operations to implement as a means to achieve financial sustainability. (PepsiCo)
Human Sustainability focuses on product choices, responsible marketing and healthy lifestyles. The goal is to provide consumers with foods that not only taste good, but are healthier. To achieve their goals, PepisCo has reduced the amount of sodium, sugar and added fats used in their snacks and have begun baking their products. By baking and using whole-grain ingredients in their snack products, PepsiCo is able to cut down on the amount of saturated fats, which leads to multiple diseases, that people consume, and are also in the process of developing a low-or-no calorie sweetener alternative. By making these changes, PepsiCo is helping in the fight against obesity and lifestyle-diseases, which are rapidly affecting our children.