More handpicked essays just for you.
International expansion analysis
Marketing in the global economy
Marketing strategies in a global environment
Don’t take our word for it - see why 10 million students trust us with their essay needs.
PepsiCo Inc. is an American food and beverage corporation that is based in Purchase, New York that manufactures, markets, and distributes of snacks and sodas. They originally only sold the product Pepsi, but since then they have expanded to other food and beverages such as Mountain Dew, Brisk and Starbucks bottled drinks. They have multiple divisions in many different countries such as Europe, Asia, and Africa. Each specifying in manufacturing a certain product to be sold in their designated region. For example, PepsiCo Europe not only manufactures and markets unique products to that region such as Copella, Snack-a-Jack, and Paw Ridge, but as well Pepsi-Cola beverages, Frito-Lay snacks, and Quaker food products. Moreover; PepsiCo Asia, Middle East and Africa has used many techniques such as licensing, contract manufacturing, joint ventures and affiliate programs to obtain a number of products in certain regions. Which has helped them with production of their many different unique products being sold in designated areas. Recently, PepsiCo has decided to invest over $5.5 million dollars in India by 2020, and with the help of a web developer; PepsiCo will be able to know more about that regions consumers so that they can market and advertise accordingly in that designated area.
By investing in India, PepsiCo is willing to show that they have confidence in its future, and its potential to sell Pepsi based drinks and snacks. PepsiCo which has received over $16.91 billion in total revenue because of out of U.S market sales. Have been trying to commercialize their products around the world in order to beat Coca-Cola in being the number one food and beverage company. So this particular investment may be what they need in order to finally ...
... middle of paper ...
...ho he is working and promoting to. It is his job to connect the user with the product, so that PepsiCo can obtain a profit. He is the heart and soul of the organization as PepsiCo must first understand their new customers and how they are reacting to the new products.
Works Cited
Norbauer, Ryan. "Working with Developers in India: Why, Whom, and How." Treehouse Blog. N.p., n.d. Web. 07 Dec. 2013.
"PepsiCo India: A High-Priority Market for PepsiCo." Article | PepsiCo.com. PepsiCo, 11 Nov. 2013. Web. 07 Dec. 2013.
Mclain Sean. "PepsiCo Plans to Invest $5.5 Billion in India by 2020" Wall Street Journal 11 Nov. 2013. Web. 07 Dec. 2013.
York, Emily Bryson. "Pepsi Says Three Drinks Now Billion-dollar Brands." Chicago Tribune. N.p., 26 Jan. 2012. Web. 06 Dec. 2013.
Griffin, Ricky W., and Michael W. Pustay. International Business. Harlow: Pearson Education, 2013. Print.
Pepsi needed a strong regional partner. Pepsi had been falling behind to Coke in Mexican market. However, changes in the regulatory environment had cut Coke’...
Pepsi by all means, will not hesitate to when promoting their products and in fact, Pepsi has been spending over one billion dollars on advertisements, gaining thirty-four millions Facebook likes and two million Twitter followers (O’Brien. "Coca Cola vs. Pepsi: Comparing Sales, Earnings & More"). They also sponsor some of the famous American sports for instance, NFL (national football league), the NHL (national hockey league), and just recently, they have also replaced Coke, as a NBA sponsor (national basketball league) who was a major sponsor for two years in a row (Alesci, Rooney). Pepsi has a huge impact of today's generation and will not balk at anything to come to the
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance" (Cateora & Graham p. 56, 2007). These steps are geared to begin India's transformation from a third world nation into a global economic leader. The current marketing environment in India is in transition, with both similarities and differences in comparison to the marketing environment in the US.
PepsiCo PepsiCo is one of the foremost food and beverage companies in the world and sells its products of Pepsi, Frito Lay, Tropicana, Quaker, and Gatorade in more than 200 countries and territories worldwide (PepsiCo, 2014). With the large size of PepsiCo and the substantial volume of products produced and sold around the world, having a swift, seamless, integrated, and cost effective supply chain is essential to the well being of the company. The mission of PepsiCo is to grow its business into a world-class food and beverage company while providing growth to its employees and financial rewards to its investors (PepsiCo, 2014). The supply chain for PepsiCo is an integral piece of the company that needs to run flawlessly in order for PepsiCo to attain its mission. The Supply Chain There are many steps in the supply chain for PepsiCo and a few include attaining the raw goods necessary for production, storage of raw goods, and storage of its finished products.
According to Tom Pirko, who runs a beverage consulting company in Los Angeles called Bev Mark, figured that there are two reasons Pepsi decided to bring out this Crystal Pepsi product (Pepsi Product ‘Crystal Pepsi’ is Clear, 1992). The first reason was due to competition with Coca-Cola whereby this new idea was intended to obtain a great deal of attention from the market. PepsiCo has been head-to-head positioning with Coca-Cola for many years and thus, they were considering differentiation positioning to expand their business.
If you click on a drink, you are brought to a new page that shows all the nutritional facts. The page also shows different tabs about the overall PepsiCo, which includes their brand, their product choices, information, and responsible marketing. From that page, their brand is as
Executives were assigned four primary tasks: to evaluate the effectiveness of Pepsi's logo; to assign a signature color to Pepsi products; to develop a mnemonic device for advertising and brand recognition; and to further differentiate Pepsi products from Coca-Cola products by making Pepsi products' design more modern and attractive to its primary audience (teenagers).
...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. However, as the market in the U.S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits.
The social responsibility activities of PepsiCo emphasizes on sustainable agriculture, water use efficiency, alternative sources of energy, packaging, wasting, and recycling. The company is also promoting a healthy lifestyle with product like whole grain snack and vitamin beverage. PepsiCo makes sustainability an innate part of their company culture to improve their business strategy and gain competitive advantage. According to Triple Pundit website, PepsiCo reached two years early its 2015 goal of delivering potable water. The sustainability report shows PepsiCo’s effort to nourish customers with healthy products. By going green, companies like PepsiCo have been able to adapt to the expectation of the toda...
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml
Place: PepsiCo uses a global network for distributing its products to consumers. Most PepsiCo products are available at retailers, such as supermarkets, grocery stores, and convenience stores. However, customers can access PepsiCo-licensed merchandise like tumblers and t-shirts through retailers and their websites. Based on this element of the marketing mix, PepsiCo’s places for distributing its products are mostly non-online
PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.
Global soft drink giant, PepsiCo, is a brand that needs no introduction. Headed by Chief Executive Officer Indra Nooyi, PepsiCo is a food and beverage company with total profits in 2017 of $10,789 million (PepsiCo, 2017a) and an ever-present ranking on the esteemed Fortune 100 list (Fortune, 2017). In April 2017, PepsiCo collaborated with model and social media mogul Kendell Jenner, which resulted in the release of controversial advertisement. The commercial went viral upon being released and was deemed so insensitive, it was axed the following day due to the severe backlash it received (The Sydney Morning Herald [TSMH], 2017).
PepsiCo's mission listed on their website said as follows: "Our mission is to be the world's premier consumer products company focused on convient foods and beverages. We seek to produce finanical rewards to investors, business partners, and communities in which we operate. And in everything we do, we strive for honesty, fairness, and intergrity." Their mission is done through programs with environmental care, activities that aid the society, and a commitment to build shareholder value. PepsiCo puts significant emphasis on shareholders throughout all aspects of the company.