Palliative Care Executive Summary

Positive Medicine, Inc. is a small medical service production company in its first year of business. Positive Medicine offers new and efficient services ascribed to managing chronic illness by providing home-based palliative care through its workers. It has professionally trained nurses, clinicians and medical doctors who will be available for the provision of these services. It strives for patient satisfaction by providing the best care for all those who subscribe to its services. Through its large network, it ensures that there is intensive and urgent support for the cases it handles.

Environmental Analysis

Research in Positive Medicine intimates that many of the cases of chronic disease often cost a lot of money. Most of the patients admitted

to palliative homes have to spend a lot of money, which is not affordable for the bulk of the population. Medical service providers have a hefty package for the management of the patients. These packages cost thousands of dollars and are often only available for the well-off patients, making it inaccessible to those who lack comprehensive health insurance coverage. This means that the lack of a medical coverage locks one out of chronic care.
The availability of services in the marginalized areas is also scarce, especially a service that will be easily adaptable to different settings.

Palliative care offered by public hospitals is not efficient enough to cater for all the cases that exist. Many medical care providers offer palliative services-it is the availability and affordability is a hindrance to those who need the services.

The threat analysis identified that the enterprise’s competitors have an advantage in light of the duration over which they have been providing care services for the chronically ill. However, the cost of their services is a limiting factor for the access to the services they offer. The inability to integrate this care to the nursing homes gives is an advantage on which the institution is able to

maximize.
Products we offer
It will offer a care package for individuals, which will include the provision of counseling services, medical care for bedridden patients and constant checkups on health statuses (Calkins, 2010). Services that will be available for the hospices, welfare and nursing homes include the training of staff on handling chronically ill patients, medical care for the patients and group or the communal counseling of families and workers in case of bereavement.
Target market
Positive Medicine will target patients who are unable to afford the normal cost of palliative care services. The market will also include welfare homes and nursing homes where there are patients who suffer from chronic illnesses that require long-term care.
Objectives and Goals
What this product aims to achieve is the reduction of deaths that result from chronic illnesses.

By providing a care package that is a long-term contract with institutions and individuals, the firm is in a position to achieve this goal. Collective intervention programs will use group interventions to deal with clients in a given region. It will enable the firm to help as many people as possible using minimal resources. These resources will be of outstanding quality.

Another objective that the firm wants to achieve is the integration of its services in homeless shelters to help those who have chronic illnesses and are unable to afford the requisite services. Through collaboration with welfare services, we hope this will increase the quality of life among the disadvantaged in society. Making this is a long-term goal.

Marketing Strategies and Implementation

Through a pervasive campaign on social welfare platforms, the firm strives to reach the underprivileged in society. Through these platforms, it aims to interact with welfare agencies, both at the State and Federal levels. It will also have workshops throughout the country to serve as information points for its services (Baker, 2012). Comprehensive marketing targeting the hospices and nursing homes will be put in place. Marketing agents of our organization will actively involve themselves in the marketing process that will involve hospice and other existing

organizations.
Evaluation and Assessment
Evaluation will be a real-time activity that will involve all the department heads. It will be essential to compare the enterprise’s financial expenditures with existing ones and plan goals will be put in place to ensure the firm is indeed on the right track (Luther, 2001). Each of the tenets covered by the institution will have a project manager who will handle the administrative monitoring of the implementation of our services and managing of the allies will be working within this program. A periodic evaluation of the quality and efficacy of services will be in place and will be undertaken by autonomous entities that will serve to have transparent modus operandi.

Conclusion
The provision of palliative care is an important part of modern day medical care. There has been a noticeable increase in cases of chronic illnesses in all domains of society. The proper care of patients suffering from these diseases through the course of the infection is necessary. This marketing plan is meant to enable Positive Medicine, Inc. to market the products that we offer. It will also serve as a guideline for our activities. Shareholders will have a chance to view the information and offer their input.