PURCHASE OF DECISION MAKING ON BATH SOAP IN MINTAL DAVAO CITY

1409 Words3 Pages
bulb-icon

Recommended: Importance of product quality

A research in India was conducted; a number of intentions were found to be affecting the consumer purchasing decision. Stated, consumer gave least attention to advertisements, the quality and cheap price of new products directed to brand switching. Brand loyalty is also an obvious influence since most respondents use the same brand for a longer period of time. Consumers also gave importance to unique ingredients of soap followed by effect on skin and price (Sarma and Pratap, 2011).
In the latest study entitled: “Philippine Households’ FMCG Spending”, sixty-two (62) percent of the respondents evaluate products with higher price as having the higher quality. Eighty-two (82) percent of them purchase trusted and well-known brands (Trinidad, 2012).
In the domestic condition, a study was conducted at Cebu, Philippines with regards to the factors that affect the buying decision of consumers. The researchers found that couples took a planned purchase decision on household needs which took favor of the children’s needs. This joint buying decision improved the couple’s relationship since it requires communication and consultation with all the members’ preferred brand (Salas, 2011).
This study would be a great help to the improvement of products and to the intelligence of product developers. It may also serve as a source of information to managers, salespersons, and business people which could result to an increase in the commercial standing of the country. (100%)
Researchers agreed to study the purchase decision of housewives with regard to bath soap since they all know that nowadays, people do not just decide on the price of the product but also on the quality of the product. They want to know upon which the consumers in Mintal, Davao City...

... middle of paper ...

... other factors will be seen on the evidence. Even those people who purchase product online still gather information as many as they can in order to be convinced to purchase the product since every consumer has different criteria on the things that he or she needed to purchase and the quality is always present. This only provide us that even through online, the quality of a product should still be measured and should still be in accordance with the needs of the consumer. But it can’t still denied that those target who can’t find their time to go to the mall to buy the things they needed, would prefer to go online shopping. Online shopping is a great help for those people who can’t find time to go to the mall to buy the things they need when it’s available online, so customers get satisfied on what they get including the quality (Chung-Hoon Park, et. al.2003). (96%)

Show More
Related

  • Dr Thunder: Advertising Scheme

    1235 Words  | 3 Pages

    Mise, J. K., Nair, C., Odera, O., & Ogutu, M. (2013). Determinants of Brand Loyalty and Product Quality of Soft Drink Consumers. Asian Journal of Business and Management , 1 (1), 8-13.

    Read More

  • Market Analysis: TJ Maxx

    1240 Words  | 3 Pages

    As mentioned in our presentation, a small survey we conducted showed us that the main reason why people do not buy clothing online is because they are unsure of the size and quality. This showed us that the probability of someone ordering a good will increase by a significant amount, significant enough to cause a large sales increase.

    Read More

  • Vendition Case Study

    1645 Words  | 4 Pages

    We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.

    Read More

  • Conjugate Analysis Essay

    874 Words  | 2 Pages

    Buyer preferences can be obtained through various methods such as paired comparison, simple rank ordering, appraisal scales etc. along with both positives and negatives. Unitary appraisal method provides more accurate outcome than others. Study requires the respondent to scale each product or service according to their preference. This method helps us to find out qualitative levels of choice for each object and distance between them. Analysing several products using this method becomes more

    Read More

  • Consumer Behavior and Marketing

    1824 Words  | 4 Pages

    Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand.

    Read More

  • Marketing Process of An Herbal Shampoo

    1390 Words  | 3 Pages

    Marketing is a essential part of a business because it helps to control the way that goods or services are sold. When marketing a specific product or service it is crucial to be well informed in all aspects of marketing, which include the marketing mix, marketing strategy, target market in which you will offer your product and the environmental factors that could effect how your product is received, including social and cultural difference, competition, economic and technological aspects. In this paper I will explain how I will market the product which I have chosen. An Herbal Shampoo brand called "Herbalize."

    Read More

  • Consumer Behaviour: The Needs And Motivation Of Digital Camera

    1980 Words  | 4 Pages

    Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.

    Read More

  • The Influence Of Branding On Consumer Behavior

    949 Words  | 2 Pages

    Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.

    Read More

  • Toothbrushes Case Study

    1500 Words  | 3 Pages

    The consumer behaviour for the toothbrush market, for which a total of 120 respondents were randomly selected from Jaipur district.

    Read More

  • Product Launch Essay

    1564 Words  | 4 Pages

    The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all

    Read More

  • The Advantages and Risks of Online Shopping

    1027 Words  | 3 Pages

    The main advantage of online shopping is convenient. Online shops open 24/7. People who live in remote areas do not need to speed long time on the traveling to the stores. Consumers who come from other cities/countries can easily buy the native and specialty goods by just a click instead of going to that cities/countries themselves. The relevant information of products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surf online than go to retail store to attain information about a product (Lokken et al., 2003). Online shopping also has greater price information (as cited...

    Read More

  • Compare and Contrast Essay: Online Shopping vs. In-Store Shopping

    576 Words  | 2 Pages

    Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.

    Read More

  • Online Shopping Essay

    1612 Words  | 4 Pages

    1. Convenience: Online shopping provides convenience to the customers as it is available around the clock and is open 24*7. Many people choose to shop online because they could shop after hours, when traditional stores are closed & also   they want to avoid traffic jams, crowds, waiting lines etc. Customers not only see products available but also online services that are provided to them. Good service will retain the customers for longer time. Some people want to avoid face to face interaction with the salespersons so they do online shopping. This is true for those people who have had negative experience with salesperson or they just freely want to make decisions by themselves without interruption of the

    Read More

  • Argumentative Essay On Online Shopping

    1012 Words  | 3 Pages

    Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or

    Read More

More about PURCHASE OF DECISION MAKING ON BATH SOAP IN MINTAL DAVAO CITY

Open Document