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Swot analysis health care organization
SWOT analysis in Healthcare
Critical evaluation of SWOT analysis
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In order to cope up with the rising consumerism as well as globalization, the business needs of the many industries such as the healthcare, are fluctuating. Additionally, as medical technologies are improving healthcare organizations need to integrate those futuristic needs (Arab et al., 2014). One such successful approach needed by PMH is to implement a viable strategic plan that could incorporate the various aspects of both the market analysis as well as the SWOT analysis. Recruitment of Healthcare Providers To overcome the biggest weakness faced by PMH, which is the physician shortage issue, it needs to generate certain initiatives that could further help in both recruiting and retaining physicians at PMH (CSU, 2016). One of the most commonly …show more content…
Firstly, it provides a financial incentive to its medical students, such as a loan repayment plan if they are willing to work for a rural hospital like PMH (Stretton & Bolon, 2009). Also, by collaborating with a medical school PMH will resolve their under staff issue for its hospital or the new satellite clinic, as PMH will get their medical staff and the medical institution will have their student gain hands on medical experience (Stretton & Bolon, 2009). Furthermore, PMH can overcome their technology issue, by having access to the school’s latest technologies as well as research when in need. Lastly, the students who are genuinely passionate to work in a rural setting can solidify their futuristic goals by gaining firsthand experience and insights of a rural clinic through PMH (Stretton & Bolon, …show more content…
There is even a stronger need to add technological advancements as one of the marketing strategies, after the passage of the Health Information Technology for Economic and Clinical Health (HITECH) Act (Arab Kash et al., 2014). One such digital technology that shall be adapted by PMH in order to have a successful satellite clinic is the tele-health technologies (Hailey, 2005). As per Hailey (2005), it is expected to expand vigorously over the next decade or more. Additionally, with the readily available Internet and mobile technology, healthcare is starting to rely more and more on remotely access techniques that could provide healthcare services even in rural areas (Phillips, 2015). Also, with the increasing chronic illnesses and the aging population, innovative tools like tele-health, tele-medicine, or mHealthcare all serve as innovative solutions to the current healthcare problems (Phillips,
Current health care systems exist in complex atmospheres that regularly change to meet the demands of health care personnel and consumers. Health care systems deal with many different cultures, values, and interests making it increasingly more difficult for management to provide their employees with a clear vision of the future (Lega, Longo, & Rotolo, 2013). Begun, Hamilton, and Kaissi (2005) explain health care centers utilize strategic planning to better understand their environments and ensure the organization’s structure, culture, and important decision-making are compatible within their current surroundings. Ginter, Duncan, and Swayne (2013) describe strategic planning as “the periodic process of developing a set of steps for an organization to accomplish its’ mission and vision using strategic thinking” (p.14). The goal of strategic health care planning is to improve performance throughout the organization (Begun et al, 2005). This paper discusses the strategic plan for Brooklyn Hospital Center including its long and short- term goals, its strategic thinking and key stakeholders, and the various strategies identified within the plan.
Providers are faced with having to weigh the expense of investing in telehealth technologies with the ability to generate enough revenue to cover these costs. This is often difficult as expenses in the literature can cover those directly linked with the delivery of care (healthcare costs) and those that are not directly related to providing care (non-heath care costs) (Bergmo, 2009). Some of the healthcare costs a practitioner must consider are items such as computers, video cameras, microphones, modems, routers, software and other components such as specialized stethoscopes and imaging equipment needed to assess an individual patient. The cost of these items can add up quickly. As one study estimates, the capital expenditure for the implementation of telehealth video conferencing can reach as much as $80,000. The cost of transmitting data in order to deliver these services can also reach $800-$2000 per month in spoke and hub type telehealth systems (Gamble, Savage, & Icenogle, 2004). These costs incur even more ...
3. Ball, Ted, Harber, Bruce, Moore, Ken, & Verlaan-Cole, Liz. (2003). Healthcare Sector Management Trends. Received on March 29, 2014, from http://quantumtransformationtechnologies.com/wp-content/uploads/2011/05/BestPractice-Scorecards-for-Governance-Orgs-and-CEOs.pdf
The author’s sources support the conclusion that innovations in health technology will help improve patient care. Using not only Dr. Martin but others who are being trained in the field such as Sean Hayes, a Baylor MB/Healthcare/MSIS candidate, who in the article spoke of how a physician can be patched in by video and do a distance consult, which he saw as cost sharing in rural areas at may not be able to afford
Over the last 5 years the healthcare system has begun to transform. This transformation includes a focus change to preventative care to the new health conscious consumers and the reduction of healthcare costs (PR Newswire, 2013). This change comes from the consumers of healthcare as well as new laws such as the Patient Protection and Affordable Care Act (PPACA). This has created a need for hospitals to enter in partnerships to create hospital systems such as Centura Health. These hospital systems are expanding the continuum of care to include everything from preventative care, emergency care, and finally end-of-life care. This creates a need to monitor competition and create ideation plans to increase likelihood the consumer will use Centura Health over the competitors.
Improving health is in the best interest of everyone, including non-health professionals. Health managers need to be constantly looking for ways to improve access to health care, the quality of the care, and cost containment. Often, the biggest barriers to accessing healthcare are cost and location. Lower income individuals just do not have the resources to have optimal healthcare, or cannot take the time away from employment to deal with health issues. One potential solution to help with these problems could be “telehealth.”
The region’s labor market is already tightening, as a result of which competition for skilled healthcare professionals is increasing. Kaiser Permanente would have to compete with the existing hospitals in recruiting and retaining qualified management and staff personnel responsible for the day-to-day operations of each of its hospitals and physician practices, including nurses and other non-physician healthcare professionals. The scarcity of nurses and other medical support personnel in the region presents a significant operating issue. This shortage may require Kaiser Permanente to enhance wages and benefits to recruit and retain nurses and other medical support personnel, recruit personnel from foreign countries, and hire more expensive temporary personnel. Competition for skilled healthcare professionals may lead to a further increase in Kaiser Permanente’s wage
My current employer, Mayo Clinic, is a world renowned not-for-profit hospital that has been established for 150 years. Mayo Clinic is the first and biggest integrated not-for-profit medical group practice in the world and is a well-known brand name that is recognized world-wide. Working for an organization where the primary value is the needs of the patient come first, the organizations domain is held to a higher standard. The mission statement is to encourage hope and contribute to health and well-being by providing the best care to all patients through integrated clinical practice, education and research (Strategic statement of Mayo Clinic, 2012). The vision statement is that Mayo Clinic will offer an unparalleled experience as the most trusted partner for health care (Strategic statement of Mayo Clinic, 2012). In the medical field, innovations, research and technology motivate the business to perform and deliver care in a new standard. Mayo Clinic has a logo of three shields that are interlocked, presenting patient care, research and education.
Regardless of the best attempts of medical professionals and educators to increase the workforce over the past, shortages are anticipated in every health care profession. The estimated supply of workers fails to meet the need related with population growth and aging of the population. With the continuous necessity for medical services for the millions who are projected to sign up for Medicaid and the federal and state insurance exchanges, the labor force shortages could become devastating.
There are new challenges every year in the health care field. Research on the future of the U.S. Healthcare System is of paramount importance to the entire health care industry as well as the citizens of the U.S. To begin with, the research will discuss how challenges for future healthcare services can be enhanced by reducing the costs of medication. By creating a better quality of health care, Information technology advancements, including future funding, lower rising costs, the Medicare and Medicaid programs. The research will also discuss the challenges of market share for different ages of people populating and maintaining a skilled workplace. It will further discuss the tentative solutions to these challenges.
Healthcare organizations are designed to meet the healthcare needs of individuals and promote a healthy community. The three healthcare organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to evolving healthcare industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Healthcare Marketing” (p. 1). The new 5 P’s of marketing now impact the marketing potential of healthcare organizations by offering changes in sales rep – physician access, purchasing, formulary decision making, and growing patient empowerment. The new 5 P’s of marketing are: Physicians, Patients, Payers, Public, and The Presence of Politics.
At Mayo Clinic, the organization is driven by the needs of the patient and providing an unparalleled experience through integrated clinical practice, research and education for all patients. Analyzing the strategic plan for Mayo Clinic and identifying and summarizing long-term and short-term plans helps to develop an outlook for the future. “US News & World Report ranked Mayo Clinic as one of the 21 “Best Hospitals” in the United States in 2009” (Jones, 2010, p. 52.), and has been on this list for last 20 y...
Competitive advantage matters greatly to those responsible for the management of healthcare institutions. Together with rapidly escalating healthcare costs, increasingly complex medical technologies, and growing regulatory and legal pressures, healthcare organizations face a critical need to improve the quality of care at reduced costs (Cu...
Most telemedicine applications depend on complex, unwidely and incomplete technical and human infrastructures that are not ubiquitous and user-friendly. The greatest barrier is the lack of knowledge on the meaning of telemedicine and its applications, types, benefits, use of the network, use of store-and-forward telemedicine, and follow-up. Nations in Africa and Asia unlike the U.S., have no established IT infrastructure or installed clinical systems, so there are fewer struggles with integration or interoperability. In addition the lack of standardized assessment of practitioner or clinicians to monitor patients or offer care when there is a medical crisis visa vie community needs by those promoting
It is pertinent to note that ICT gives room for technological convergence in that various communication channels or platforms are integrated in it. This has opened the way for health enlightenment in various forms such as podcasts, short videos, blogs and so on. The limitless coverage of the internet allows these enlightenment efforts to be accessed all over the world enhancing global health. The information system of any health center will not function effectively without Information and Communication Technology (ICT). In other words, ICT is the backbone of the current information system. Information can be transmitted within a couple of no time. The array of purveyor of information under ICT is extremely vast and this technology helps doctors, hospitals, the general public and all other medical care providers. It is pertinent to note that Pharmaceutical industry is the industry that enjoys the biggest benefits of ICT. All the medical data available helps in assessing the medical requirements, makes them aware of similar research being carried out in different parts of the world and in letting the world know about their developments Consequently, the advent of ICT has made