Overconsumption Of Fast Food

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Consumption is an essential part of human life. People consume different sorts of objects in order to support their physiological and psychological needs. Among these objects is what we consider our “primary mechanism for acquiring nutrients” that enables our bodies to function effectively. This object is none other than food (Juele, “The Culture” 1). Through time, food has remained to be among the most important aspects of human life. That is why the food industry, even with modern society’s more rapid way of life, has continuously adapted to changes in order to cater to the needs of human living. With people’s lives becoming more fast-paced, there has been a growing concern in food and that is convenience. According to Drummond and Brefere, …show more content…

As introduced earlier, one of the benefits that fast food offers among its consumers is convenience. With people’s lives becoming more fast-paced and with more and more people being occupied by their responsibilities, the act of cooking, at certain times, becomes too much of a hassle – even considered as additional work by some. As stated by Julie Guthman, “People really are stressed out with all that they have to do, and they don’t want to cook” (qtd. in Bittman). With the presence of fast food establishments, the expenditure of time, energy, and even money is lessened as people can simply opt to eat out or call for a delivery service. The service is also fast which gives people an opportunity of quickly grabbing food at times of hurry. The capability of fast food restaurants offering such speedy service is highly influenced by the content of their menu. In comparison to full service restaurants taking pride of their elaborate menus and recipes, fast food restaurants often have simple and limited menus. Although a variety of choices exist, the menu is still limited by its usually cheap and easy to prepare items. In addition, most of them are ready-to-cook allowing preparation time to span for only a few minutes. (Juele, “How Fast” 2). Chicken and hamburgers are good examples of this as they need “little space for preparation and specialization [with it] kept [the need] for equipment to a minimum” (Smith xliii). With this, fast food restaurants are able to serve their food quickly and cater to more customers as well within short time periods. Quick service aside, fast food is also deemed convenient due to its accessibility. Going back to America during the early 1900s, fast food restaurants becoming situated at highly visible and accessible areas is actually related with the mass production of automobiles.

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