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Reasons why strategic management is critical to survival and growth of organization
Reasons why strategic management is critical to survival and growth of organization
Distinguish between organic and inorganic growth
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With globalization & liberalization opening up economies and shaping the world as one global village, competition has been on the rise & it is becoming harder day by day for firms to survive & flourish in this competitive environment. And for surviving in such an environment, where many companies go bankrupt any day, achieving business growth is a necessity, not an option. And for achieving growth companies have to diversify to multiple markets & multiple businesses, in order hedge their risks & keep growing & while doing so they have to be very quick, otherwise competition takes over the market & rest is history.
Growth is generally measured in terms of revenues, profits, capabilities, assets etc &there are two ways through which a company
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This type of growth takes time & the company has to make most efficient use of its resources & capabilities & these also need to be nurtured for sustainable growth in the long run
Inorganic Growth on the other hand is the growth that results from mergers, acquisitions, joint ventures. This is an accelerated approach for achieving growth, where one company acquires, merges or forms a JV with another firm in order to have quick access into new markets, new geographies and/or gaining synergies and enhancing the competitive advantage of the firm
While firms try to achieve both organic & inorganic growth, with apple being one of the best examples of organic growth, the focus on inorganic growth in increasing as it can give a sudden boost to a company’s growth & the increase in inorganic growth (through M&As) is partly replacing organic growth. But inorganic growth doesn’t come without a cost & if not properly managed then the cost can be much higher than the expected benefits. This indicated the importance of carefully balancing organic & inorganic growth and managing inorganic growth with great caution
II. Mergers &
Every company has internal and external forces that effect how they operate within the community in which they are located and also within their own walls. These internal and external forces play a strong impact on the company’s profitability and success. These forces have an effect on what consumers they attract or ignore and how they are perceived by those who have the buying power. A mistake any analyzing and implementing measures to assist with these factors could greatly affects a company’s bottom line and success. This is why any company wanting to grow and be successful will need to take all of these forces; sociocultural, technological, economic, environmental and political-legal into consideration in creating their strategic plan.
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
Diversification and consolidation: Due to small profit margins, too much capacity and high material and labor prices made a number of major corporate to opt to diversify and subsequent consolidation. For instance, America Can move to a totally unrelated filed insurance by slowly reducing can manufacturing. 2. If you were Avery, what strategy would you pursue to position Crown, Cork and Seal for the future and why?
Du Pont is organized into ten industrial departments. The department responsible for TiO2, the pigments department, is the second smallest of the ten departments. The revenue for this department in 1971 is $180 million which represent only 4.68% of Du Pont’s revenue. Although there is a considerable risk associated with the growth strategy, the committee is willing to grow this department because it is one of the smallest departments for du Pont, and the company performing so well financially as a whole. This leads us to the conclusion that the growth strategy should be pursued. Du Pont can afford to take a risk on this strategy given the small impact this department has on their associated financials, not to mention that the returns with the growth strategy are superior to the maintain strategy.
affordable organic food for every budget is prioritize what you think is important to you
...ative aspects of diversification, for example through better corporate planning, human recourse management and reaching further synergies between its various business lines.
Marks and Spenser alternative for the substantive growth can take the following strategies, horizontal integration, related diversification, vertical integration and unrelated diversification.
Firms can grow internally or externally. However, not all firms have adequate resources and capabilities and thus look for partners. Studies showed that more than two-third companies depended on external growth (Hewitt 2005).
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
Pitts and Koufopoulos (2012) argue that resources and capability are highly important internal factors that should be taken into account by the organization in order to obtain the successful performance in the long run.
On the Ansoff matrix below is shown what growth strategies for new and existing products and markets can be used from the company.
“The Ansoff Matrix (appendix C) shows four different growth strategies that result by combining existing or new products with existing or new markets: market penetration, market development, product development,and diversification” (Fadaei, 2014).
There are several external growth methods that entrepreneurs may choose for growing their business which are ‘a merger with’ or ‘acquisition of’ other companies.
The changing business environment- highly competitive "global" product markets, an increasingly rapid advancements in Information and Communication Technology (ICT) and increasing capital intensity of production.
Organizations who jump the gun and do not take the time to allocate their resources suffer in the long run. Resources are an essential component of the business and the organization needs to understand their importance and not be wasteful. Finally, the organization needs to understand the first to steps thoroughly so that they can implement innovations and manage them wisely.