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Effects of online shopping essay
Effects of online shopping essay
Effects of online shopping essay
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Online shopping refers that consumers recognize a need for some Products or Services; they search for need-related information on Internet. Consumers are attracted by information about products or services associated with their needs and evaluate alternatives and select the best that fit in criteria. Online shopping attitude refers to consumer's psychological state in terms of shopping on the Internet. According to this survey, every consumer mind set is composed of different thought, modes of emotions and different information processing.
We have to measure customer loyalty and attitude in the field of e-commerce to establish a long-term relationship between the commercial website and the consumer. This survey had indicated that online shopping specially Business to Consumer has risen and Online Shopping becomes more popular among people. Customer concern towards online shopping investigate the human behaviour and its attributes that influencing online shopping decision. The trust factor is primary factor between consumer and online seller, which motivate consumer to process the transaction for online shopping. Trust factor based on Safety, privacy of information, security and delivery on time.
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Your participation in this study is completely voluntary. However, if you feel uncomfortable answering any questions, you can skip.
Please start the survey-
Name-______________________ Age-______ Gender-____________
City-_____________Qualification-__________Occupation- _________________
1) Have you ever had online shopping? (if your answer is yes, please skip question no 2) o Yes o No
2) If you never had Online-Shopping Please Specify the Reason- o Lack of Internet o Lack of Trust o Intangibility of product o Others
3) How many times did you have online
Here I go again preparing to go to the store Stater Bros and checking my shopping list to see what to buy. As I walk through the store to my left, I can see the organic food and wind up at Services Deli while when going to my right. Buying prepared food saves me time cooking at home and the store has exclusive recipes for everyone. “Human begins walk the way they drive, which is to say that Americans tend to keep to the right when they stroll down shopping mall concourses or city sidewalks,” according to Malcolm Gladwell in his article “The Science of Shopping” (1). He explains how consumers’ shopping behaviors are affected by walking from scanning from left to the right and how it is easier for shoppers to do. Charles Duhigg, writer of The Power of Habit, says that “Realization came from a growing awareness of how powerfully habits influence almost every shopping decision. A series of experiments convinced marketers that if they managed to understand a particular shopper’s habits, they could get
One of the aspects that make consumer not to trust website is unauthorised access to products and services that they buy online. It is true that some of online retailers can use customer information whatever they want without getting permission from customers for example sends information to another vendor. Luhmann has suggest that if we want to reduce the complexity of human conduct to build good relationship with consumers by introducing ‘trust’ (Luhmann, 1989)
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
According to Degado and Aleman, (2001, European journal of marketing), brand trust includes brand reliability and brand intention. Bran reliably represents consumer belief that brand will deliver the value it promises, and brand intent refers to the temperament of the brand to put the consumer’s interest as the primary consideration. Growing researches about e commerce has noted the influence of web environment on trust and purchasing decision. This article regards brand affect as positive emotions and effective commitment which associates with brand feeling and concept of emotional bonding. Researchers have conducted various studies in order to understand the dominant factors that best fits with the selection of brand by the consumer and how the e-environment and its features effect the loyalty of customers and brand. Study states that privacy and security are highly correlated (Ha, H. Y., 2004 Factors influencing consumer perception of brand trust online “journal of product and brand management”, )as the consumers have to give their personal information, open online accounts, give their bank details, etc. they are worried that their transactions can be traced by other user and online viruses could affect their transaction. Researchers than framed hypothesis on brand and e- environment to find the relationship between the brand and online portals or website. Outcome was that he brand
Customers like to stay entertained while hunting for the perfect gift. Shopping in stores can be boring at time causing the customer to shop online in the comfort of their home (No One Is Talking about a Major Reason That People Aren 't Shopping for Clothes in Stores). Online shopping can be more exciting to people than going into the actual store.
In order to understand the relationship between a consumer’s attitude and their behaviour, psychologist constructed a few attitude models to help marketers to understand the consumer’s attitude and behaviour (Shiffman & Kanuk, 2010:249). Some of the attitude models that are considered as important are the following: the single-component attitude model, the tri-component, the multi-attribute attitude model (Rousseau, 2007:195), the theory of trying-to-consume model and the attitude-toward-the-ad models (Shiffman & Kanuk, 2010:255).
Building loyalty with key customers has become a core-marketing objective shared by key players in all industries catering to business customers” (Bansal and Gupta, 2001). Thus, it is directly evident that, for longevity of the success of business customer loyalty is now indispensable. Customer loyalty would increase the positive image of the business and in turn the profitability (Al-Rousn, 2010; Singh, 2006).
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
Everyone likes shopping, but everyone has their own way of spending when they go shopping. I love shopping, but I hate being at the mall, if I don’t need to be there then I won’t be there. I’ve noticed that when I have money, I do not buy anything, and when I do not have money I want everything I see. From my experience I’ve observed that there are people who shop smart, people who are just plain addicted to shopping, people who join another person while shopping, basically called window watchers.
Online shopping is the latest and greatest craze in the history of the internet, it’s fantastic! You can sit in the comfort of your own home, being as daggy-looking as you like and shop for all your pantry needs or buy that dress you’d like to wear out this weekend, its takes shopping to a whole new level. My favourite online shopping (because I’m female) is online fashion, I love the convenience of being tired and not having to go anywhere to get an outfit.
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
There are many description and theory of customer loyalty. We should research and compare which theory is suitable for our business.