Obedience And Conformity Analysis

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Conforming is something we do on a daily basis, sometimes without even realising it. This essay will discuss the reasons why we conform, and explain which different factors affect conformity and how. First, it will focus on informational influence, illustrating how it plays a role in society and in more specific groups by detailing Asch’s social pressure experiment. It will then move on to normative influence to show how our need for social acceptance modifies our behaviour. Finally, this essay will discuss obedience and the different characteristics that affect it, and will explore the influence of social identity on both obedience and conformity.

In certain situations, we are unsure of how to behave; therefore we look to others to see how …show more content…

Normative influence is often linked with fear of embarrassment or social exclusion, because we know that if we do not conform, we are at risk of being socially ‘sanctioned’ (Crisp & Turner, 2014). Indeed, Asch found that even when the distinction between lines was obvious, participants still conformed because they feared humiliation. Where informational influence is something we use when we are uncertain, normative influence is something that we use even if we are certain of something: you can disagree with a group entirely and still conform, either because you want to be liked or because you do not want to be ridiculed (Crisp & Turner, 2014).

Another reason we conform is obedience. Normative and informational influence both play a role in how much we are willing to obey, but the past has shown that humans are capable of awful things, simply because of the influence authority can have on us.
Perhaps the most famous experience on obedience is Milgram’s shock experiment. He told participants they were participating in a learning experiment, and asked them to administer an electric shock on another ‘participant’, who was actually an actor, every time he got an answer wrong. In reality, Milgram wanted to see how many participants would obey him to the end, and administer a “lethal” electric shock. Shockingly, 65% of participants did, and Milgram proposed three different reasons to explain why (Crisp & Turner,

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