Obama Rhetoric

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In rhetoric, communication can be interpreted as an event or a process. While events occur at a specific time, processes follow a continuous sequence of developments. In the Final State of the Union Address given by President Obama this year, the audience is able to evaluate the text based on Obama’s concerns during that specific time and how his goals contribute to the ongoing discourse of these issues throughout American history. By using analytic shifts, President Obama’s Final State of the Union Address can be interpreted as either an event or a process depending on how the audience evaluates the situation. By understanding events and processes individually, the audience will be able to apply these concepts to a particular text. Firstly, events occur at a specific time and place. According to the Gerard A. Hauser, these events …show more content…

While the address itself is an event, Obama discusses many conflicts that have been going on for decades, such as the relationship between the U.S. and Cuba. He mentions, “Fifty years of isolating Cuba has failed to promote democracy … That’s why we restored diplomatic relations, opened the door to travel and commerce, positioned ourselves to improve the lives of the Cuban people” (Obama). Not only does he mention history with the failure of cutting off ties with Cuba, but Obama also references to his trip to Cuba that he made in March 2016, two months after this speech was given. This event contributes to the overall sequence of the relationship between America and Cuba because while the two countries may have resolved their tensions, certain issues, such as trade and tourism, will continue to be discussed in the future. By evaluating Obama’s speech as a process, the audience can analyze how his plans and goals relating to Cuba contribute to the sequence of developments between these two countries throughout

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