Nishida's Theory: The Development Of Cultural Schema Theory

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There are some fundamental axioms in Nishida’s theory. Axioms 1, 2 and 3 talks about the development of cultural schemas. The first axiom says that the most times people repeat a schema in their culture, the most stored it will be in their memories. That means that the repetition of a schema makes it being more stablished, what leads in an easier use of it. (Nishida, 1999)
The second axiom argue that sometimes travelers do not know how to act in certain circumstances in a host culture due to the lack of schemas of that culture. It cannot be denied that, when a foreign person come into a new culture, he or she does not know how to act. The reason for this is a lack of previous experiences stored in the memory and, consequently, the inexistence …show more content…

Intercultural encounters are difficult to analyze as there are several factors that influence them. For instance, cultural shock can be studied by different perspectives, but it also can be explained by the cultural schema theory. That lead us to think that, in the future, this theory could be developed as a kind of cross-cultural adaptation programs which helps people while adapting in the host culture.
Another important use of the cultural schema theory is the development of culture-based product design. Prameswari, Hibino and Koyama (2016) argued that culture and design are two concept that are very connected and studied and these studies “are mainly focusing on transformation and application of cultural knowledge to design”. They also explained different sorts of applications of schema theory in design and discovered new kinds of schemata such as the image schema or visual image schema.
There is also development of the cultural schema theory in the architectural field. Önal and Turgut (2017) wrote an article about the “cultural schema and design activity in an architectural design studio”. This research explained the relation between the design activity and the designer’s cultural schema in an architectural design studio through an experimental

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