Nintendo Research Paper

Before Sony’s Playstation and Microsoft’s Xbox there was a more dominant video game system on the market and believe it or not, Nintendo’s success didn’t start in video games, handheld gaming devices, or consoles, but the legend of Nintendo actually started by selling playing cards. Due to Hiroshi Yamauchi’s grandfather, Sekiryo Kaneda Yamauchi, having a stroke, Hiroshi had to drop out of Waseda University and assumed command of his grandfather’s playing card business during 1949.

After solidifying a deal with Walt Disney to sell licensed playing cards with Mickey Mouse and other familiar characters, which was a huge success, Hiroshi established Nintendo’s Initial Public offering (IPO) around the 1960s. Unfortunately, however, the playing

After announcing a new line of board games, however, things started to pick up for Nintendo and Mr. Yamauchi.

In the 1970s, Hiroshi decided to do something that would forever change the company and would eventually evolve Nintendo into what it is today.

Noticing the trend in the United States of how electronics were being used in the gaming market, Hiroshi decided to take make his move. In 1977 Nintendo’s first gaming console was born. The Nintendo TV Game 6 made its appearance and proved to be very popular, in Japan. The East, however, was not impressed. The United States did enjoy Nintendo’s popular coin operated title Donkey Kong, but Hiroshi wanted more.

In 1983, Nintendo, under the guidance of Hiroshi, released The Family Computer, or also known as Famicom. Famicom was a success! Every Japanese family had to have one. With this in mind, and after cleaning up a manufacturing shortcoming, Hiroshi Yamauchi set his sights on his neighbors across the Pacific.

The United States, however, was having its own technical problems. In the same year that Famicom was released, America was hit a tech crisis, the gaming crash of 1983. Hiroshi new this and seized on