Ninja Turtle Franchise Research Paper

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With researching my questions, I wanted to see what changes from the original content were made to better fit the changing demographic audiences. To do this, as a primary resource, I looked at the visual transition that took place from the original comic book to the cartoon tv and movie adaptions. I also researched through my secondary sources to try and understand the commercial motives behind these changes that make the Ninja Turtle franchise a success. I also wanted to better understand how the public, more specifically, the franchise's audience, have perceived it and how those perceptions might have changed along with it. As Marsha Kinder discusses in her book, Playing with Power in Movies, Television, and Video Games, the gravity of …show more content…

An article from the LA Times on August 27th, 1990 talks about the increased popularity of the Ninja Turtles and its effect on a newer, younger audience.1 The article also contains interviews with parents and teachers from both sides of the issue who explain the effects the show has had on their kids and their decided policy's regarding "turtle" play. The US school system wasn't alone in this banning of ninja turtle-related activities similar reports can also be found elsewhere in the world. The New York Times, though a US-based newspaper, reported less than two weeks before on similar bans that swept through Australian primary schools.2 While schools in the US and Australia banned memorabilia, in the UK the Ninja Turtles experienced censorship and were forced to change the "ninja" to "heroes" in their name.3 These articles and their documentation of public perceptions of the franchise are helpful in following how the franchise was perceived and the effectiveness of the changes they made to the canonical source

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