According to Greek Mythology, Nike was the winged goddess or spirit of victory, both in battle and peaceful competition. The supernatural being was a common figure in ancient Greek art, appearing in sculptures, on pottery, and on coins. Her appearance fit the description as ‘beautiful- ankled Nike’, because she was described with wings and was always carried before her wreath of victory, which she offered either to other gods or to prize-winning heroes and athletes. Like the inspirational Nike in the Bronze Age, Nike of the twentieth century is footwear that motivates the world's top athletes to new levels of mastery and success. The Nike “swoosh”, created in 1971 by Carolyn Davidson, represents the spirit of the winged goddess who inspired the most brave and noble warriors at the beginning of evolution.
Nationally respected track and field coach at the University of Oregon, Bill Bowerman, was constantly trying to find different ways to give his runners an edge over their competition. He tried different track tops, re-hydration drinks, and searched extremely hard for new enhancements in running shoes. Unfortunately, well-known footwear producers of the 1950’s ignored the designs he tried to suggest to them at first, so Bowerman began put together shoes for his runners on his own.
Talented middle- distance runner, Phil Knight from Portland, Oregon enrolled in the fall of 1955 at Oregon and competed for Bill Bowerman’s track program. Other than graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that suggested quality running shoes could be industrialized in Japan that would contend with other well-known German brands, like Adidas. However, his letters went unreturned from manuf...
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...o accustomed to. Like Michael Jordan, I am very satisfied with my choice of being a huge fan of the Nike brand. In many ways, Nike has a big influence on my life. The idea of Nike fills my mind with many confident thoughts. Nike gear makes me feel like a mighty warrior of the Bronze Age. When I am draped in Nike gear, I feel extremely confident and victorious. I feel as if I deserve to be handed a wreath of victory such as the one the Greek goddess would offer to champion heroes and Olympians. This brand is very inspiring and motivating to me because of its history. The history of Nike says it all. After doing my research on Nike, it makes so much sense why the brand has become such a success. The hard work, dedication, and patience that Bill Bowerman and Phil Knight displayed to achieve their dreams really motivates me to one day become just as successful.
"Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
...oddess of victory, a company of highest ideal was born. As depicted in The Nike of Samothorace and Nike Adjusting Her Sandal, honor and achievement were of highest importance to the Ancient Greeks. The victory Nike brought the Greeks in the war with the titans is analogous to the victories our athletes bring us in the Olympic games. The vibrant spirit of the ancient goddess has bridged the gap between centuries, and proved itself as the paramount shoe company. The Nike Swoosh embodies the vitality of the winged goddess who brought inspiration to the most courageous and chivalrous warriors at the dawn of civilization .
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
There are as many brands as there is ants in the world, but the two brands that pop out are adidas and nike. Those two brands have been going head to head for ages to see who is the better brand. It’s been tested, compared, and debated which brand is better. Whether it’s the quality of the materials or the cost of it, the debate is ongoing. Both brands have been fighting for the top ever since they were both created and I don’t blame them it’d be fantastic to be the best brand in the world. When Nike and adidas are contrasted, it becomes clear that the Adidas brand are better for the overall consumer and enhances sport performance than Nike.
In Oregon, the legendary Bill Bowerman, who joined forces with him in 1964 to become the number one company selling athletic shoes, coached Knight. It was Knight’s idea to sell a low cost shoe with a very high quality.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
They attempt to choose athletes who they want to reflect their brand, they are achievers, winner, determined and accomplishment orientated, which is what they also encourage their consumer to be. Another important source for brand equity from Nike is the high perceived quality of their products not only by athletes but the public as well. Although most consumers won’t be using their Nike products for high level athletic performance, Nike products are always designed to be able to be used with that
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)