Netflix In Australia

This report investigates the current state of the changes undergoing in Netflix, and the management and competitor issues associated with the organisation. Netflix, established in 1997 by co-founder and CEO Reed Hastings, is an online media stream and DVD and Blu-Ray disc rental that allows viewers in parts of Europe, North America and South America, to watch their online content library including TV shoes and movies. So far, the company already has an estimate of 200,000 subscribers. Recently after a long wait, Netflix has confirmed that it will launch in Australia in March 2015. A concise history of the organisation and it's business activities and procedures are outlined. The advantages and disadvantages are outlined throughout the discussion;

The way Netflix margins it's structure is through three main stages; approximating the revenue, determining what they want to spend and then deciding the amount of margin they want in that time frame. This way of structuring keeps the company from overspending on their content.
The company has a list of 'company values' (Olsen, 2010), in which they look for in their employees to run a successful business.They establish the regulations in which the 'employees should follow in their daily decisions and activities' (Olsen, 2010). The management team are the ones who lead by example, and enduring in such a large plan,, the managers should embrace the change and use the most effective and efficient resources to do

As every other organisation, their competitors are dying for the launch to Australia. Quickflix is one of Netflix's biggest competitors on the market, both organisation's mostly offer the same subscription video on demand. Although new competition may be a threat to other competitors in the same market, The CEO of Quickflix, Stephen Langsford, says 'he is looking forward to the competition' (Chris Pash and Alex Heber, 19th November, 2014). Netflix offers a subscription membership for $13 a month, with no cancellation fees and no long-term contracts, and direct access to view an unlimited amount of media on a PS3, computer, laptop, wii, phone or Xbox 360, whereas a Quickflix subscriber pays $19.99 a month, has little streaming content and has to pay extra for the latest TV shoes and movies.
If an organisation doesn't make the content accessible for viewers to watch legally, they will find other ways to do so. Companies in the same market need to keep up to date with the latest technology to prove to their viewers that they are the best company to stay