Netflix Business Analysis

1014 Words3 Pages
bulb-icon

Recommended: Netflix consumer analysis

The company that will be analyzed in this critique is Netflix. Netflix is a provider of on-demand internet streaming media available to viewers in all America and parts of Europe. Netflix allows a wide range of ages to watch a variety of different movies and TV shows. Before making a long term commitment to Netflix, people have the chance to use a Free Trial. The Free Trial for Netflix is available for 1 month. People are able to watch unlimited movies and TV episodes over the Internet on a Netflix-enabled device. After the month is up, people will then decide if they want to continue to use Netflix as a member, or decide to cancel the membership. Netflix is a month to month subscription which is $7.99 (Netflix, 2014). Netflix was introduced …show more content…

Netflix uses social media to help enhance their product, by using it to help customers, show off new shows and movies, and make their customers appreciate their product. Netflix not only has social media accounts for their company, they have multiple for each site directed towards each country that they are related to. Here are the following social media sites that Netflix is associated with in Canada: • Facebook- …show more content…

This would allow customers to interact more, want to watch more Netflix, and people who do not want to buy Netflix would be more inclined to buy it if they knew Netflix was going to add movies or shows people are interested in. Netflix should utilize social media more to broadcast what new movies or shows they have added or are coming soon. This gives something the users to look forward to and interested in. Netflix should also allow users to switch between countries to view different movies and

Show More
Related

  • Redbox SWOT Analyisis

    943 Words  | 2 Pages

    In Conclusion, the SWOT analysis shows that Redbox has many strengths to be profitable and has the potential for future growth in the industry. The DVD movie rental industry is still s...

    Read More

  • Analysis of Blockbuster Video

    991 Words  | 2 Pages

    After watching Charlie Rose’s interview with Jim Collins; where Collins explains his recent book How the Mighty Fall, presented me with an opportunity to reflect over recent companies that were staples in my childhood and early adult memories and now are non-existent. In this paper, I will look, analyze and relate Blockbuster Video and their history to Jim Collins’ five stages of an organization.

    Read More

  • Case Study Of Hulu's Competitive Advantage

    768 Words  | 2 Pages

    In the field of low-cost and globally-ambitious Internet subscription services, there are mainly four big competitors, Netflix, Hulu, Amazon, and HBO. In order to win as much of consumers’ time and spending as possible, each of them have different strategies to compete with each other. HBO is an original content firm getting into the Internet subscription business with HBO Go (Moskowitz, 2015). Netflix, Hulu, and Amazon are internet firms with mostly licensed content, all planning their strategy of producing original content.

    Read More

  • Analysis of Hulu and Netflix Ads

    1070 Words  | 3 Pages

    In the Netflix ad you see a happy family sitting comfortably on a couch enjoying everything Netflix has to offer. They are together on the couch and are smiling and pleased. Seeing their reaction shows that their service seems trustworthy because it brings joy to this family, and everybody can trust a loving happy family.

    Read More

  • Hulu's Case Study In The Video Streaming Service Industry

    1375 Words  | 3 Pages

    Hulu is in the video streaming service industry and it is a joint venture company because it was founded by The Walt Disney Company, Comcast Corp and Twenty First Century Fox Inc. Since its launch in March 2008, Hulu has gained over 12 million subscriptions and over 1 billion in revenues. Hulu’s business model was to try and replicate the cable industry. As per Hulu’s website, the company offers hundreds and thousands of hours of current season programming. Unlike their competitor, Netflix, Hulu is the only streaming service that offers current season programming from the Top U.S. broadcast networks the day after the new episodes are aired. Hulu offers a standard package of $7.99 per month and a commercial free premium package of $11.99

    Read More

  • Netflix SWOT Analysis

    1425 Words  | 3 Pages

    Since any other form of entertainment is considered a substitute, Netflix?s industry is in direct competition with all other forms of entertainment, whether it be reading, physical exercise, regular television, etc. If trends in popular culture move away from those related to movies, revenues may be affected.

    Read More

  • Netflix Inc.

    1502 Words  | 4 Pages

    The average Blockbuster store carries roughly 1,500 movie titles. Netflix carries more than 12,000 titles. It has movies that you can't find anywhere else. And Netflix uses collaborative filtering technology to send you emails that alert you to movies that you might otherwise never consider. Netflix saw the video- and game-rental market moving to DVD and built its business around that trend. Netflix doesn't rent videocassettes, only DVDs (in part because they're lighter and cheaper to mail). Netflix was able to identify and implement a strategy fo...

    Read More

  • Netflix Inc.: Strategic Profile and Case Analysis

    1962 Words  | 4 Pages

    Netflix business strategy is a cost leadership with variety product and service which allow them to gain revenue up to US$4.37 billion in 2013 (Hastings and Wells). What make Netflix different is preferable is because its subscriber are able to select, receive, and watch/stream content in an unlimited time with 8.99 per month. The fact that, this market is not yet heavily regulated and not much capital needed to enter the market, make anyone in internet based service company could be Netflix new competitor.

    Read More

  • Netflix Market Structure

    1515 Words  | 4 Pages

    In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.

    Read More

  • Regression Analysis Essay

    964 Words  | 2 Pages

    Companies like Amazon and Netflix are very effective in predicting what customers normally buy and watch. Knowing what your customers are or are not buying will allow you to position products that they are statistically likely to purchase based on recent transactions and activity. This is a powerful tool for Netflix because it keeps users engaged and actively using the service but also allows them to tailor their investments in content towards items that are more likely to keep users active on their site.

    Read More

  • Analysis of Netflix Social Commerce Strategy

    1491 Words  | 3 Pages

    The following essay will analyze Netflix Company’s social commerce strategy. It includes the definition of social commerce, company history, social commerce strategy that the company is engaging, the effect of social commerce for the company and measuring social commerce success of the company. Below, brief definition of social commerce and the company history.

    Read More

  • The History of Netflix

    2022 Words  | 5 Pages

    Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.

    Read More

  • Netflix competitive analysis

    509 Words  | 2 Pages

    Blockbuster Inc. and Movie Gallery are currently the two strongest competitors in the market, and therefore pose the biggest threats to Netflix. Amazon, Intelliflicks, and Cleanfilms are all present in the market, but don’t possess enough force at this time to be considered a threat to Netflix.

    Read More

  • Spotify As The 5 Step Consumer Decision Process Model

    923 Words  | 2 Pages

    The best part for the consumer is that similar to Netflix, you can engage in a free 2 month trial before you commit to a monthly subscription. This helps consumers continue to evaluate in order to make sure this is the best service to satisfy their need. Also, subscriptions are monthly and can be cancelled at any

    Read More

  • Netflix Challenges

    1005 Words  | 3 Pages

    1) Netflix’s currently does not have a user-friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, Blu-ray disc players, and televisions to include software capable of streaming Netflix videos. 2) There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world.

    Read More

More about Netflix Business Analysis

Open Document