Hulu's Case Study In The Video Streaming Service Industry

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Hulu is in the video streaming service industry and it is a joint venture company because it was founded by The Walt Disney Company, Comcast Corp and Twenty First Century Fox Inc. Since its launch in March 2008, Hulu has gained over 12 million subscriptions and over 1 billion in revenues. Hulu’s business model was to try and replicate the cable industry. As per Hulu’s website, the company offers hundreds and thousands of hours of current season programming. Unlike their competitor, Netflix, Hulu is the only streaming service that offers current season programming from the Top U.S. broadcast networks the day after the new episodes are aired. Hulu offers a standard package of $7.99 per month and a commercial free premium package of $11.99 …show more content…

It takes many of their competitors much longer. This is possible because of Hulu’s contracts with NBC, Fox Broadcasting, The Walt Disney, and Turner Broadcasting System (since August 2016) which allows Hulu to use their resources to post TV series quickly. However, Hulu’s trial period is only 1 week and does not offer new users enough time to compare Hulu’s benefits to other competitors. Because of this competitive disadvantage and the company’s limited movie selections we believe the company will never sustain above average returns as their competitor …show more content…

11.22.63
Based upon the best-selling 2011 novel written by King and published by Scribner, 11.22.63 is a thriller in which high school English teacher Jake Epping (James Franco) travels back in time to prevent the assassination of President John F. Kennedy. But his mission is threatened by Lee Harvey Oswald, his falling in love and the past itself … which doesn’t want to be changed.

DIFFICULT PEOPLE
Difficult People hails from the comedic minds of Julie Klausner and Billy Eichner (Emmy-nominated Billy on the Street), who star as themselves. As best friends living in New York City, their typical, irreverent behavior lands them in some very awkward situations.

THE

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