Neo Aristotelian Rhetorical Analysis Essay

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Neo-Aristotelian Rhetorical Analysis
What is it?
Neo-Aristotelean analysis is one of the earliest forms of rhetorical analysis and focuses on the methodology of using available means of persuasion to evoke the intended response from the audience. Although the style can be quite limiting in modern analysis, it provided the framework on which modern rhetorical criticism was built.
Style and Application of Analysis
Invention - Major lines of argument, ideas, and content; External Proofs (Inartistic) – testimony and introduction documents; Internal Proofs (Artistic) – Ethos, Pathos, Logos.
Organization - How the argument is arranged and what effects it has and/or is supposed to have on an audience
Style - The language choices used by the rhetor (sentences, words, imagery, figures of speech, etc.) and how it affects the audience’s response.
Delivery - The manner and mode of presentation (impromptu or planned?). Use of voice, props and visual aids, and vocal skills.
Memory - Not typically as relevant in contemporary settings. …show more content…

• Artifacts are typically limited to speeches or oral arguments
• Primarily concerned only with the immediate audience
• Doesn’t include ethics or appropriateness of the rhetoric, or its context
• The technological boom has changed the way we communicate exponentially. Therefore, the ancient methodology is not necessarily applicable in modern times.
• Over-reliance on mechanics of categories tends to impede significant and groundbreaking criticism
My

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