Natural Hair Research Paper

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Popular Natural Hair Products and Why Black Women Need Them
Now that natural hair has definitely made a comeback in black beauty, the natural hair industry is seeing a spike in the number of black women who are now sporting kinky, coily, and thick locks. Celebrities are also seen experimenting with their natural hair including Spiderman: Homecoming’s Zendaya.
Meanwhile, here are some of the brands and companies that are banking on the natural hair trend.
Sensationnel
This hair manufacturer has been a witness to the popularity of the natural hair trend thanks to the rise of the naturalista. This term is coined for the woman who has natural hair. According to Kandice Chavous, Sensationnel’s media coordinator, they have seen the impact and growth of the natural hair movement, specifically on the …show more content…

She has also defined the face of Hollywood stars. To address the needs of the naturalista, Sensationnel has specifically created hair products for natural hair. Black women not only want a kinky hair but they also want to learn to create other curly patterns.
Kurly Klips
In 2013, Lana Boone launched her own hair extensions brand called Kurly Klips. Her core products are afro clip-in extensions which was quite unheard of four years ago. What prompted her to start her unique hair extensions line is after she had a bad experience at a salon.
She then realized that there was a huge gap in the market when it comes to hair extensions. After her hair mishap, she tried to look for an afro clip-on extension online and came up with nothing. At that point, she asked herself why no one has ever thought of making one.
Boone knew that their selling point should be based on the quality of the hair. After looking for the perfect hair texture, they finally settled on two styles. In three months, they were able to selling online. Black women soon caught wind of Kurly Klips thanks to social media.
The Wig

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