National Westminster Bank

1712 Words4 Pages

National Westminster Bank

1. Introduction

The purpose of this report is to analyse the case “National

Westminster Bank” (David Woodgate and Nigel Slack, 1992), in order to

identify any existing and potential problems, then after careful

consideration recommend possible courses of action to rectify them.

During the review of the organisation described in the case, the key

issues will be identified and then related to relevant theory.

Analysis will then be made of all relevant factors and recommendations

will be made after consideration of all factors.

Overview of the Case

The case study to be analysed focuses on the St James’s Square branch

of the National Westminster Bank in London’s West End. The case gives

a clear and concise representation of the bank’s structure giving

detailed descriptions of the all the employees roles and functions and

an organisation chart. The focus is then applied to the Records

Section and account opening procedure, which is where the problems are

found and complaints have been registered.

The results of a survey are summarised in the case to show the

apparent level of customer dissatisfaction with the account opening

procedure, the importance of such factors are then highlighted with a

brief description of the level of competition within the banking

industry. The views of are also considered and suggest areas where

current systems may be failing the organisation.

2. Problem

Key Issues

The location of the bank in St James’s square is both a blessing and a

burden to the organisation. The sophisticated clientele resulted in

the bank being the most profitable in its region, yet they also

expected an extremely high level of customer service. This high level

of expectation from the customers resulted in any lapses in service

being highly scrutinised.

The key issues to be addressed within this branch occur in or around

the process of opening accounts which is the responsibility of the

Records Section, they are as follows:

· Customers joining the wrong queue and requiring redirection because

the enquiries desk was “neither well positioned or signposted”.

· Competition is “tough” within the banking industry, particularly in

this branch’s immediate vicinity.

· 36 per cent of customers felt formalities were not properly

explained.

· 76 per cent had not received the sta...

... middle of paper ...

...nt a new system in the

Records Section. After consideration of alternatives it is apparent

that it would be possible and practical for the organisation to do

this without major disruption to the organisational structure.

5. Recommendations

The main recommendation from the findings in this report is for the St

James's Square branch to implement a cell layout in order for the

Records Section to handle its workload.

This would enable them to carry out all their tasks much more

efficiently and fulfil its duties while maintaining customer

satisfaction. To implement such a system the bank will need to employ

a process of windows in which customers are able to come in and open

accounts or to arrange appointments on the phone.

Possible drawbacks with such a service would be that customers would

not be able to open accounts at their convenience and may become

dissatisfied with this process but the quality of product they would

receive is likely to be much improved.

---------------------------------------------------------------------

[1] Statistics derived from a survey the branch carried out in 1989 on

customer's views of their account opening procedures.

More about National Westminster Bank

Open Document