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Starbucks Evaluation
Starbucks recommendation and conclusion
Observations about starbucks
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PREFACE Throughout sixth grade, I was told that drinking coffee would stunt my growth. Being that I was only 4’11, I was not taking any chances and would only order a hot chocolate when going to any coffee chains. Then my best friend introduced me to a glorious cup of mocha frappuccino and I was hooked. I started off with one sip and that one sip turned into two, and two turned into a cup, needless to say, I was addicted. At first, I would only go to Starbucks for a drink, and then I found out there was free wifi and that changed everything. Ten minutes in Starbucks turned into four hours. I soon started to meet up for study sessions and wrote many of my high school essays there. With the combination of the strong coffee aroma and smooth …show more content…
There was a line that extended from the counter to the streets. Every table and seat was occupied by students, professors, an Atlanta residents. It took Mariana and me nearly fifteen minutes to find a place to sit. Surrounding the atmosphere, was a combination of the sounds of customers ordering, employees yelling out orders, students chit-chatting. In the faint distance, there was Jazz music playing and coffee beans grinding. The overall color scheme of this Starbucks is black, gray, white and three different shades of brown. The architecture is very modern and the colors gave it a very chic appearance.
Wooden square and circle tables are evenly placed throughout the room. Near one of the windows are sets of armchairs, and on the opposite side, armless couches line the wall. Above the couches, hanging on the gray wood-like walls are eleven art pieces. As I walk toward the register, there is a large display of Starbucks merchandise. On these shelves are Starbucks travel cups, mugs and coffee grinds from Kenya and
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My observation proved my thesis to be true. No matter how loud it gets, people are still able to continue to work and maintain a great level of focus.
OBSERVATIONAL DATA AND ANALYSIS
Observation II: A lonely Saturday afternoon, October 7 ( 1:46-2:46)
Observations:
There were no customers in line. There was only one employee working and a total of ten customers working at the tables. For the first time ever, I could clearly hear the Jazz music playing, the coffee beans grinding. It was so quiet, that one could hear the drop of a pencil. There was little to no chatter, everyone who was there was vigorously working on their laptops and took small stops to sip on their coffee. The display of pastries was completely empty. The most entertaining part of this observation was watching the Starbucks employee singing and dancing to the music.
Analysis:
Due to the lack of customer, my presence had a small impact on my observation. Being on the ten customers in the cafe, the employer felt the need to engage with me. Through my observation, my thesis remains the same.
INTERVIEW OVERVIEW:
Interviewee Name: Mark,
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
" I fumbled around in my purse and pulled out a five dollar bill. She handed the change back and gestured for me to wait in the group of people surrounding the coffee machines. I placed one of the earphones back into my ear and continued to listen to the vampire weekend album that I had paused on my iPod classic. A song or two later one of the barista's called out my name and I picked it up off of the bar.
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages, various complementary food items, coffee-related accessories and equipment, a selection of premium teas, and a line of compact discs, through its retail stores.
Coffee is a growing part of people’s daily lives. Just before the 9-5 weekdays, and even during the 9-5, it is common for the working class to drink a cup of coffee. To support this accustomed part of our culture, it involves a complex supply chain that allows those coffee beans to turn into a cup that can be consumed. This paper is structured on how Starbucks, the top coffee supplier in the world, can supply its stores, from raw materials to manufacturing, right to the start of someone’s day.
Over the past few decades, Starbucks has become a household name. Headquartered in Seattle, Washington, Starbucks is one of most lucrative coffee chains in the world. As of 2015, the company has chains in 50 countries with more than 22,500 stores in operation (Starbucks Corporation, 2017). The 70 stores located in Australia are focal point stores, which focus/tailor to improving the marketing strategy, customer service, and testing of new products to differentiate the company from the competition. Coffee is their primary business, so obtaining high-quality coffee beans from the nations that produce this product is important. Not only does the company sell hot coffee beverages, but they also offer a variety of cold drinks. The menu consists
Great quality products, customized, served in clean, convenient placed stores for everyday coffee, friendly and fast serving, everything in a pleasant atmosphere - these were just few factors that lead to the great success of Starbucks during the nineties. Their USP was a place where every American could escape from home or work, for a coffee drinking ritual; high quality coffee, according to each customer's taste, served in a special, intimate ambience. Their image was supposed to appeal to anyone, being based on the idea of community, "exploiting" the need of people to interact with each other, in a "third place", away from home or work.
The first Starbucks appeared in 1971, which was located in Seattle’s Pick Place Market, and the founders were Gordon Bowker, Jerry Baldwin, and Zev Siegl. In the beginning, they learned about coffee from Alfred Peet, the owner of Peet’s Coffee. He helped the three founders to open another store in 1972. After eight years, Siegl left the company to manage other business. Later on, Starbucks was continuing grow. In 1988, it already had 26 stores. Four years later, it operated 165 stores. In 2011, it has more than 17,000 stores in over 50 countries. Out of existing 17,000 stores, approximately 8,870 stores are company-owned, 8,139 are licensed stores. As for today, Starbucks has more than 20,000 stores in over 60 countries. The headquarters is located the same place where the three founders opened the first store, Seattle. Other large divisions are in Japan, United Kingdom, China and Australia.
One of my favorite places located along Fifth Avenue is Starbucks, a coffee shop offering many different types of coffees, teas, and snacks. I frequently find my way down to this coffee shop after school meetings, on weekends, or on days when I just ne...
A group of mix-matched chairs is forced into a singular, tight space in the lobby. Anyone who enters and waits must wait in such close contact with those around them. Awkward silence is seemingly inevitable. People constantly remark about the little amount of sitting, making comments such as “if only we had a couch,” but they fix this problem by using the open area of the floor. While this goes against the design of the building, it works well and allows a larger group of students to interact.
The first question in which is asked of me for this assignment is, what is the demographic make-up of their customers? During my scan at this particular Starbucks the average age of each customer was from the low to mid-twenties, but then there are the occasional older folks in which would bring in there children of which where the ages of twelve and younger. When asked about the ethnicity of which the customers are, Starbucks holds no boundaries to that question. During my stay there where many races in which where there such as Hispanics, Caucasians, African-American, and there where also other races in which I do not even know the name of in which where there. The socio-economic level of most customers seemed very high, it seemed as if everyone there is well educated and it seemed as if most people in which where there are attending college our have attended college.
As we know, Starbucks has made a name for itself making and selling coffee and specialty coffee drinks. It has made its biggest impression by becoming the espresso expert and public educator of how to make the perfect espresso; "Roasters" of the company are trained for one year.
Starbucks did not escape the common practice of adapting and integrating the business to different geographic regions, but they did stick to their guns when it came to their standard product line-up and their no-smoking policy. Surprisingly, these conditions were met with wide acceptance. Analysts felt the real challenge would be in the European marketplace, what with coffeehouses on every corner to compete with. Again, the stores did very well, mainly because of the newer, cleaner environment they provided compared to the older locations of established houses.
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,