Model of Toyota Motor Sales Analysis

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Driving Toyota are the sophisticated Information systems supporting its operations and its global supply chain. Barbra Cooper played a majlor role in modernizing TMS’s IS organization and infused IS into the business. Let’s analyze how the IS organization in TMS evolved, Barbra Cooper’s contribution towards the same and finally the question of how the new IS organization structure changed decision rights and introduced accountability for the project success.

Barbra Cooper joined TMS in late 1996 and it was soon in 2002 that she realized the need to bring IT discipline, at par with the business processes at different business units. There was a need to seize the free reign that the managers of business systems possessed to procure those big IT projects and change the expectation that only delivery mattered and not the cost. Also, the business units were not proficient enough to translate their business needs into functional requirements for the IT projects. (Wailgum, Toyota's Big Fix: An IS Department Turnaround, 2005)

Trapped in a Mainframe malaise – With no PC’s and distributed computing system in place, TMS was generating sales and marketing data in a frightening pace and there was no way to use the information strategically from its 1,100 Toyota and Lexus dealers. Barbra Cooper was introduced to such isolated and primitive information systems in TMS as the CIO of the IT department in 1996. (Wailgum, Toyota's Big Fix: An IS Department Turnaround, 2005)

Journey from an “Order-Taker” to “Next-Generation Demand Management”: Cooper lead the IS organization through this change from a mere order taker to building the solution together with the business managers. The relationship managers that were inserted in the business ...

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