MIDNIGHT CLUB – ultimate destination for having fun
2014
Executive Summary
This business plan is concerned with opening our night club named as “Midnight Club” to explore our entrepreneurial skills. In the past few years, the demand for good night clubs has increased both among young and middle age persons. The nightclub will be opened in Lifestyle Mall in Rajouri Garden, New Delhi which is a central place though a little bit expensive for the night club. This business plan has given a detailed picture as to how the club will start the business which is concerned with acquisition of finance, attracting the target audiences and making profits. We have carried out a market research in detail to find out offerings of different night clubs operating in market. On the basis of such research, we have formulated our own strategy to penetrate the market.
This report also contains financial projections in a detailed manner comprising profit and loss account and cash flow statement for next three years. In the beginning of the plan, an introduction of our company along business concept and model has been given. In the later part of the report, external environmental analysis through PEST analysis and Competitors analysis has been undertaken. This is followed by SWOT analysis and detailed financial plan for our club. In the end, the view of our group for undertaking this business has been discussed.
Introduction of our Club – “Midnight Club”
Business activity
Our club will be opened under the name of “Midnight Club” and will offer the services of night club in central part of Delhi. Our Company will capitalize the booming craze for parties in youngsters and office goers. With the increase in disposable income of consume...
... middle of paper ...
...ial assumptions and projections highlights that we can become successful in opening the night club because the idea of opening up night club looks to be feasible as informally we have experience of organizing parties in our college also. We also have a different angle of looking at the club culture being a youth our self. We will be able to raise the funds required for starting this business. All of us are unanimous on the idea of starting this business to explore our entrepreneurial skills. Marketing and Entrepreneurship as a subject will help us in this context in exploring our entrepreneurial skills.
References
Barringer B and Ireland R (2008) Entrepreneurship: Successfully Launching New Ventures, Pearson International Edition.
Hisrich, R.D. and Peters, M.P., (2004) Entrepreneurship, Fifth Edition – International Edition, McGraw-Hill Higher Education
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
course of considering your business plans. This is not the place for that information. Instead, concentrate solely on those
The purpose of the following paper is to be able to inform the reader(s) of the paper about the business goals of the ownership and operations of a Sports Bar Franchise. The topics of discussion will include the description of the goal of the business and subtopics of the types of goods and services that are provided by any Sports Bar Franchise, what types of customers will this business attract, and lastly, how and where the specified services are made available. The paper will also include dialogue about the strengths and weaknesses of an assorted of business organizations and which one would be most appropriate for the author’s business venture.
The event allows girls to interface with effective enterprise pioneers, analyze down to earth business structures and find out thought and strengthening. It includes keynotes, board examinations, and collecting workshops. The event expects to elevate certainty, gather management capabilities and deliver exhortation to carrying out targets. audio system will speak about troubles confronting ladies these days, monetary education, arrangement, correspondence, basic management, medical thinking about, association and
As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing a essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, ...
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
...he market and lack of an all-round business plan covering all aspects. For the company’s discussed it will be very easy to achieve the goals and be one of the successful company’s in the country and global wise.
The purpose of this paper is to explain the four elements of marketing mix which are: product, place, price, and promotion. I will also implement each element with the company’s marketing strategies. The organization which I will be using is Sandy’s Day Care. In my organization I had child care services for ages from new born to eleven years old. Hours of operation ranged from 5:30 am to 6:00 pm. Monday thou Friday and Saturday’s only upon request. I will explain the marketing strategies that were applied in my home business which succeeded for over five years, with an income of six thousand dollars a month.
Starting a business is a challenging undertaking that requires detailed planning and intensive research. The modern dynamic market and economic changes demand for the adoption of a well through of business plan that incorporates the entire business requirements (Pinson, 2004). The Paradise Beauty Centre will be a small enterprise that will focuses on the production and distribution of beauty products in United States of America. The business plan will help the business managers and other employees in understanding the long-term and immediate goals and objective of the business.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
Audrey Saunders, the owner, preached “… In general, offering food and water and frequent check-in’s with one’s patrons is not just a good preventative—at the core, it’s simply responsible hospitality…It’s a bit narrowminded to think that a happy hour ban is going to drastically reduce problems” (Saunders 2-3). Saunders provided a weak stance in the matter presented of financial benefits to happy hour listing a raise in dollars from minimum wage to $15 an hour when happy hour would ensue. This statistic was paired along with other aspects of Logos, expressed an argument against the ban of happy hour. Saunders lifted an unrealistic solution to the matter of concern of drunken driving speaking to how as a bar owner, checking on the patrons as well as taking care of them is simply “responsible hospitality”. Saunders gives this solution as a possible replacement to the ban, having certified bartenders legally responsible and trained to judge customers who are too intoxicated to operate machinery. Overall, Saunders presented an argument in opposition to banning happy hour due to financial gains, however, it was not backed with strong enough evidence or statistic to convince me of her
Furthermore, it is indicated by Hobbs that club culture may consist of many smaller cultures and bouncer culture is one of the fundamental parts.2 Although bouncer culture discussed in the article is similar club culture, it is more like a fragmented series of interacting cultures, such as drug culture and dance culture.5 These theories of culture are necessary to interpret the question of drug selling and regulating at Sam’s club.
Dollonger, M. J. (2002). A framework for Entreprenership. In M. J. Dollonger, Entrepreneurship strategies and Resources (pp. 5-6). New Jersey.
Entering into a business in general can be quite a challenge especially when an entrepreneur still lacks enough knowledge and experience in business. The study came up with a model that would determine if the franchise will succeed or fail. The researchers also cited some of the factors that may affect the economic sustainability of the franchise. The experience background of the franchisor contributes greatly to the viability of the business because: first, franchise business concepts are developed by the franchisor in a standardized manner although these concepts are subject to change by acquiring a first-hand experience with meeting the clients and adapting to their needs and; second, with the experience acquired by the franchisor through the years, the risk of committing errors are less likely to
Entrepreneurship is an important aspect of social, economic and community life. It can be viewed as a critical factor to economic growth as well as a way of addressing unemployment (Nolan, 2003).Entrepreneurs are people who are persistently focused on identifying opportunities, they seek to create something worthwhile while taking into account foreseeable risk and rewards associated with the efforts (Nolan, 2003). Furthermore, entrepreneurs are frequently understood to be individuals who discover market needs and establish new business to meet those identified opportunities. The following assignment will firstly discuss the types of entrepreneurship, secondly it will discuss the reasons people become entrepreneurs, and thirdly it will discuss the importance of entrepreneurship.