Midnight Club: The Ultimate Destination for Having Fun

2343 Words5 Pages

MIDNIGHT CLUB – ultimate destination for having fun

2014

Executive Summary

This business plan is concerned with opening our night club named as “Midnight Club” to explore our entrepreneurial skills. In the past few years, the demand for good night clubs has increased both among young and middle age persons. The nightclub will be opened in Lifestyle Mall in Rajouri Garden, New Delhi which is a central place though a little bit expensive for the night club. This business plan has given a detailed picture as to how the club will start the business which is concerned with acquisition of finance, attracting the target audiences and making profits. We have carried out a market research in detail to find out offerings of different night clubs operating in market. On the basis of such research, we have formulated our own strategy to penetrate the market.

This report also contains financial projections in a detailed manner comprising profit and loss account and cash flow statement for next three years. In the beginning of the plan, an introduction of our company along business concept and model has been given. In the later part of the report, external environmental analysis through PEST analysis and Competitors analysis has been undertaken. This is followed by SWOT analysis and detailed financial plan for our club. In the end, the view of our group for undertaking this business has been discussed.

Introduction of our Club – “Midnight Club”

Business activity

Our club will be opened under the name of “Midnight Club” and will offer the services of night club in central part of Delhi. Our Company will capitalize the booming craze for parties in youngsters and office goers. With the increase in disposable income of consume...

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...ial assumptions and projections highlights that we can become successful in opening the night club because the idea of opening up night club looks to be feasible as informally we have experience of organizing parties in our college also. We also have a different angle of looking at the club culture being a youth our self. We will be able to raise the funds required for starting this business. All of us are unanimous on the idea of starting this business to explore our entrepreneurial skills. Marketing and Entrepreneurship as a subject will help us in this context in exploring our entrepreneurial skills.

References

Barringer B and Ireland R (2008) Entrepreneurship: Successfully Launching New Ventures, Pearson International Edition.

Hisrich, R.D. and Peters, M.P., (2004) Entrepreneurship, Fifth Edition – International Edition, McGraw-Hill Higher Education

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