It is Microtel’s vision to be the preferred hotel of business and leisure travellers requiring accommodations in the Batangas area. The Mission Statement of Microtel Inn & Suites Sto. Tomas, Batangas is outlines as follows: Microtel aims to deliver to guests and franchisees alike the highest quality hotel in the true economy category. The target market will be the intra-Philippines and international budget business travellers and value-minded tourists. Microtel will fill a growing (and as yet unmet) demand for cost efficient business travel. Currently, there is a large gap and significant fall-off in the quality of accommodation and amenities between four and five star properties with that of a consistent standard economy hotel. To some extent, the independently managed/family owned local hotels and service apartment/condotel market are largely localized and the standard of construction, finish, guest services and amenities are inconsistent. Microtel will establish a homogenous standard throughout the country that will enable the business traveller or any guest to book his or her itinerary throughout the country, confident that the levels of safety and services at Microtel’s will be at consistent international standard without incurring four or five star tariffs. Microtel’s accommodation will be distinguished from other properties by focusing the design and furnishings to be consistent system wide. Evaluation of the Mission Statement Elements Remarks Analysis 1. Customers Yes Business market and travellers 2. Product and Services Yes Continuous improvement 3. Markets Yes Locators inside Industrial Park and nearby, business travellers and tourist 4. Technology Not stated Adaptation the customer service online system 5. Conc... ... middle of paper ... ... Objectives To maximize sales or market share by reaching an occupancy rate of 75% with an average daily revenue of Php2,900 To reach a gross revenue of Php77.4 million an increase of 37% compared to 2013 To attain a net income of Php10.4 million To achieve 40.5% gross operating profit for 2014 Non-Financial Objectives Sustain strong network with HR managers / bookers inside FPIP and nearby industrial parks Establish linkage with Japanese expatriates (decision maker for lodging requirements) through courtesy visits, meeting and golf sponsorship Increase revenue from corporate and government live-in seminar, academe and leisure market Offer competitive long staying rate Include Millie’s and Minori Tei restaurant in hotel marketing campaigns Facilities upgrade – suite room and hotel lobby renovation Staff education, training and development
Micro facilities: Every need of the employee is taken care of. Every conference room is provided with cables, projectors, connectivity to I-pads, network connections unlike other organizations. Employees need not waste time on these minor things which take up most of the time.
Net income increased from $70.6 million in 2007 to a high of $214.9 million by 2011 – CAGR (32.1%)
5) Pricing All services shall be delivered under this Statement of Work at a cost of $217,000. 6) Measures of Success Step 1: Determine whether survey was a top box or not • Look at the customer satisfaction data to see what it is telling Step 2: Challenge and redefine the
History of Hilton hotel has been very interesting as it started as Mobley Hotel in year 1919 a small building. Because, when the company started it had no plans or ideas of expanding, the sole purpose was to serve as a place for the travelers to stay where they can comfortably enjoy a night or few and carry on towards their journey. After twenty-seven years of business and hard work, this small hotel went nationally in eleven states within United States, known as Hilton. Currently they have four thousand worldwide properties, either directly owned or franchised (including third party), in seventy-eight countries. Hilton even though allows franchises but there policies remain the same and direct Hilton officials do all the upper level management. The company name Hilton understands for Hosp...
Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to hospitalitynet.org), coming in after Hilton. Other competition faced by Hilton comes from Wyndham Worldwide, Starwood Hotels and Resorts, and Best Western, to name a few. Affiliated with ten different hotel brands, Hilton Worldwide provides its guests with the advantage of choosing from any one of their 4,000 operating hotels located throughout 90 different countries. This has evidently contributed to Hilton Worldwide becoming one of the top leaders (ranked second to be exact) in the hospitality industry, despite their competition. The vision of Hilton Worldwide is “to fill the earth with the light and warmth of hospitality.” As the modern luxury hotel, Hilton has created a prestigious heritage with a modern attitude. The values of Hilton Hotels are stated uniquely, giving one value to each letter that constitutes the word for the hotel brand. “H” stands for Hospitality– “We are passionate about delivering exceptional guest experiences”; “I” stands for Integrity– “We do the right thing, all the time”; “L” stands for Leadership– “We are leaders in our industry and in our communities”; “T” stands for Teamwork– “We are team players in everything we do”; “O” stands for Ownership– “We are the owners of our actions and dec...
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.
To generate a revenue of £150,000 in the first year with a gross profit margin of around 40%
Market trends and developments plan: Marketing Goals: 1. achieve over $1 million income per year in year four; 2. Starting operation in 2017. Purpose: GOLDEN AGE
The Mandarin Oriental Hotel has, since its creation, received a rating of. recognition for providing a level of products and services of the highest quality of the product. With traditions of consistent quality service. delivery are practiced at each of the hotels, the challenge to the Group is to develop an ongoing corporate culture of quality service. drawing upon the strengths of each individual hotel.
... 178,852 Thousands to $218,092 Thousands in 2007 to 2008 for the advertising on internet. And by the extra operating expense, they revenue raise by $51539 Thousands compare to 2007 and 2008. If this increase yields significant results, then more funding could be proposed in future years.
Businesses of today need more connectivity than ever. I am going to bring you a brief look into the telecommunications department of Alenia Marconi Systems.
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
My mobile phone network coverage allows me to make a call wherever I want, and the call is never cut off by the network. Independent surveys show that it has the best signal quality with excellent call clarity. The network covers 99 percent of the population, and it has installed more transmitters than any other digital network company. They guarantee that they work the best; in fact, they will even add a free minute of talk time if the call is ever lost. International and off-peak calls are the cheapest in the area. The company has been voted number 1 in customer satisfaction for 5 years in a row.