Over six billion dollars spent producing one of the worlds’ largest technological projects in history; Windows Vista. In 2007, Microsoft finally launched their new operating system years behind their proposed schedule and billions over budget. This essay will cover aspects over Microsofts arrangements with the development and sale of Windows vista in a monopolist market and the effects it would have if it was in a competitive market, discuss why PC’s are in a more competitive market compared to operating systems and diminishing profit of the ogolisitic market computer chip giants; AMD and Intel created.
Being a monopoly, Microsoft is turning over a huge profit from retailers buying Windows Vista for a wholesale cost and marking the price up to make a profit, even though the time producing the newest software wasn’t managed efficiently, as it was years overdue. Microsoft created a monopolist market which is when “a firm is a sole seller of a product without close subsitutes” (Principles of Economics, Joshua Gans, Steven King, Robin Stonecash, N. Gregory Mankiw, 2012) and created a highly efficient arrangement for the sale of their software, as shown by the 20 million Vista licences sold within the first month of sale ( Windows Vista Debuts with Strong Global Sales, Microsoft, 2007). Although, by selling their product to a large number of firms, from small businesses, to major franchises. This means that there is a perfectly competitive market trying to sell the most copies. By allowing more firms to resell Vista, Microsoft will set itself up for higher short term profits, but less long term profits, due to firms competing with each other, lowering the price they are selling the software for. As more firms are selling this product...
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... billions over budget, and years behind. Due to Microsoft being a monopoly, it created such a change in the market with the introduction of its new software that an upgrade of hardware was needed to for computers to function correctly, causing increases in cost of producing PC’s. As such, this may cause decreased profits for firms selling these new computers, demonstrating how one change in an environment can cause drastic changes in all related markets.
Works Cited
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United States versus Microsoft Corporation case was a set of combined civil engagements filed against Microsoft relating to the Sherman Antitrust Act by the Department of Justice. In the case, the Department of Justice purported that Microsoft abused monopoly supremacy on PCs in its control of OS sales and web browser software sales (Lohr& Brinkley, 2001). The conflict evolved around the integration of the internet explorer browser software in Microsoft’s Windows OS; a move that was argued to restrict web browser competitors like Opera and Netscape from accessing the browser market. Microsoft argued that it did not have a case to answer and stated the misfortune was the result of the fierce competition and innovation strategies in its industry (Glader, 2006). The following paper aims at analyzing the merits generated from the final settlement of the case and outlines the parties that benefited and those whose interests were harmed.
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The standardized quality of MS Windows98 has really made the PC market as a whole take a rocket boost from the past. Most people who oppose this stance would say that standardizing a product wouldn’t cause anything but a monopoly. This is fiction because people choose products that are simply reliable and of good quality. The success of Microsoft’s operating system hasn’t been used to cause a monopoly in the browser marker, but to increase the quality of their software. A statement from Bill Gates on the 7th of December stating “ I am proud of the work our people have done to bring the benefits of the Internet to consumers, and I am confident that the courts ultimately will uphold the importance of the freedom to innovate.” The intensity of the Internet lies in it openness, freedom and incredible reach. It is physically impossible for any individual or company to be its controlling switch, as the number of Internet users continue to grow by easy access due to Internet technologies being added to quality operating systems such as Windows. Internet user will constantly demand high quality and maximum choice, and will travel to wherever they receive the best value for the money and time. As consumer interest in the Internet continues to grow, Microsoft’s role will be what it always has been. Aimed to provide the software building blocks for a rich computing experience and to build into that software all of the open Internet standards, protocols and platforms services which enable developers to write great applications. Even though Microsoft has included Internet capabilities in its Windows operating system since the launch of Windows 95, the Windows platform also provides excellent support for other leading browsers besides Microsoft’s own Internet Explorer.
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During the 1990s, each company experienced specific difficulties to their market share. Both companies struggled to reestablish themselves in the global consumer electronics world. As the year 2000 came around, new CEOs at both companies came up with even more complicated initiatives and reorganizations. Outsiders wondered how each company’s internal changes would affect their endless competitive battle in the industry.
Capital requirements to set up an assembly line to produce PC's are also relatively low, estimated at roughly a million dollars (Rivkin & Porter,1999 pg. 5) which means that virtually any firm can enter the market easily. Despite sky rocketing demands for PC's, PC producers are unable to capitalize due to increasing number of competitors. The PC industry is also affected by environmental turbulence due to price fluctuations of its components. Constant innovation in PC technology causes older components to be rendered obsolete and prices of older versions to plummet. PC producers who are stuck with inventory of obsolete products incur high costs of dumping these components.
Microsoft is dominating the market for years and it is the company that made its competitors almost unable to survive by offering great pieces of technology at affordable price. Today, it produces 75 percent of world’s PC’s. There are other monopolies that exists as well, for example; Wham-O owns over 90 percent of world’s frisbees. Nobody can compete against Wham-O since they basically control the whole frisbees’ industry. Another enormous monopoly is Google Inc., an international corporation that provides internet-related products and services. The industry includes everything from Android, Google Chrome, to Google Docs. Everyone, either students, or workers uses google every day to check emails, surf the web, type a document, etc. Google has couple competitors today but, because of the variety of products and services it offers, other firms can’t compete with Google.
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In this paper, team B will discuss the internal and external factors of the Microsoft Corporation. We will explain how these factors affect the four functions of management, planning, organizing, leading, and controlling. Also, we will explain how globalization, technology, innovation, diversity and ethics will be delegated to manage the different factors. Microsoft Corporation was established in 1975 in Albuquerque, New Mexico producing software for developing, manufacturing, licensing, and support for range of software products and service for different type of computing devices. Microsoft grew from six employees to the largest personal computer software company in the world. By 1978, Microsoft earned $500,000 in the first quarter, and by the end of the year they earned revenue of $1,000,000. In the early 1980s Microsoft, in collaboration with IBM they released MS-DOS as their first 16-bit operating system. However after the late 1980s, Microsoft started to build its reputation by creating the Microsoft windows operating system and Microsoft office product, which includes internet explorer, excel, PowerPoint, and word programs. Then in the late 1990s, Microsoft teamed with Sega to incorporated their windows software package into the game developer’s Dreamcast hardware. Also they developed their own gaming system called the Xbox and that eventually was replaced by the xbox360. Microsoft has come a long way and is no longer just a worldwide leader in computer programming but also a major part of the technology world. Microsoft windows have been the flagship and accounts for most of its revenue for Microsoft: but the company has also branched ...
O'Sullivan, A., & Sheffrin, S. (2005). Economics. Upper Saddle River, New Jersey: Pearson Prentice Hall.
Microsoft’s mission of placing a “PC running Microsoft software on every desk and in every home” drove their overall strategy early on. Depending on the business segment within Microsoft, one would see in place very different business models as the strategy for each line of business could vary. In the operating system (OS) segment, Microsoft initially brought in an existing product and modified this (MS-DOS) to work with the Intel microprocessor, which were the “brains” of the IBM PC. Microsoft partnered with IBM to provide the operating system for the IBM PC. In addition to developing Windows, Microsoft during this period was working to write applications for the Apple OS.
And then there's Microsoft themselves. After Bill Gates handed over CEO to Steve Ballmer, all hell broke loose as humans raged about him. During the first twenty years of Microsoft, they were considered an evil monopolistic empire, destroying all competitors that came their way. Back then, if you wanted word processing software, you used Office. Want a computer o...
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